2015 Thinking Forward: Leadership and Innovation in Marketing Conference
Friday, March 6th, 2015
University Park Marriott
Founder & CEO
Huddle Up Group LLC
Eller Marketing Alumnus, Jon Schmieder is a Tucson, AZ native with a deep passion for sports. He has nearly 20 years of experience in the industry, and brings a wealth of experience in sports tourism and economic development to the organization he serves. Jon has served as lead staff of three separate sports commissions, and most recently served as the President of the Phoenix Regional Sports Commission (2008-2012) in addition to holding the top position at the Tulsa Sports Commission (1997-2001) and the Metro Denver Sports Commission (2002-2008). In 2009, Sports Events Magazine named Schmieder one of the top 25 "Innovators & Influencers" in the sports events industry. He served for nine years on the Board of Trustees for the National Association of Sports Commissions (NASC) and served as the chairman of the board twice. Under Schmieder's leadership, the Phoenix Regional Sports Commission was named the NASC 2012 Member of the Year. Schmieder was also named the 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives.
Director, Product Management
Fantasy Football, NFL
Daniel Shlossman is Director of Product at the National Football League, where he leads the NFL’s Fantasy Football strategy and oversees overall NFL Mobile and Tablet experiences. A 2007 graduate of the Eller College of Management, Daniel graduated Summa Cum Laude with majors in Marketing and Entrepreneurship. With prior experience at the Arizona Diamondbacks, Phoenix Suns and NFL Network, Daniel has worked in sports business in marketing, operations and product development. Daniel was a 2006 recipient of the Thinking Forward Award as Outstanding Marketing Student.
Fantasy Football, NFL
Evan Singer is Product Manager at the National Football League, where he runs the day-to-day operations for all NFL.com Fantasy Football platforms and games. A 2010 graduate of the Eller College of Management, Evan majored in marketing and led the Advertising Management (MKTG 425) student agency to first place in the national marketing competition for American Honda Motor Company. Evan first worked in advertising, where he managed TaylorMade adidas Golf accounts and launched a social fantasy football startup before being hired by the NFL in 2013.
President & Founder
Prism Global Marketing Solutions
Eller Marketing Alumna, Elyse Meyer has experience in marketing and sales management, specifically in online marketing, inbound marketing, strategic marketing planning, branding, and sales and marketing alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in various industries with companies ranging from small businesses to Fortune 500 organizations. Elyse is on the board for the American Marketing Association Phoenix Chapter and the UA Alumni Association. In addition, Elyse is an active member of the Arizona Technology Council. She also leads the Phoenix Inbound Marketing HubSpot User Group. Elyse spends her spare time volunteering and fundraising for the Alzheimer's Association and American Heart Association.