Nooshin Warren

Assistant Professor of Marketing


Ph.D. in Business Administration - Marketing, Texas A&M University, 2016
MBA, Sharif University of Technology
B.Sc., Industrial Engineering, Sharif University of Technology

Areas of Expertise

Empirical Modeling/Marketing Strategy:

  • New product development & innovation
  • Firm/stock market communication strategies
  • Measuring the financial value of marketing actions and assets
  • The impact of top management on the effectiveness of marketing actions


MKTG440 Marketing Research

Selected Publications:

Warren, Nooshin and Alina Sorescu (2017) “When 1+1>2: How Investors React to New Product Releases Announced Concurrently with other Corporate News,” Journal of Marketing, 81(2), 64-82.

Sorescu, Alina, Nooshin Warren and Larisa Ertekin (2017) “Event Study Methodology in the Marketing Literature: An Overview,” Journal of the Academy of Marketing Science,45(2), 186-207.  (PDF)

Warren, Nooshin and Alina Sorescu, “Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output,”
Journal of Marketing Research, Forthcoming.
(doi: 10.1509/jmr.14.0119)

Awards and Honors:

2016                Mays Business School Outstanding Research Award by a Doctoral Student
2015                Sheth AMA Doctoral Consortium Fellow, London Business School
2014                Mays Business School Merit Award
2014                EMAC Best Paper of the Conference Based on a Doctoral Dissertation
2014                Runner-up in the PDMA Consortium Speed Funding Dissertation Competition
2011-2016    Texas A&M University PhD Excellence Fellowship
2011-2016    Mays Business School Marketing Department Research Scholarship

Professional Affiliations:

Member of American Marketing Association
Member of Association of Consumer Research
Member of University of Arizona Diversity & Inclusion Committee (Eller’s Department of Marketing representative)
Member of UofA/ASU Research Symposium Committee (2017)

 Ad Hoc Reviewer:

Journal of Marketing
Journal of Academy of Marketing Science
Industrial Marketing Management

Winter AMA Conference
Summer AMA Conference
Product Development and Management Association (PDMA) Research Forum