Liang Huang

Doctoral Student

Degrees

Ph.D. in Marketing, University of Arizona, 2017- current
B.A., Business Administration (Management Information System Emphasis), Tsinghua University, 2015

Areas of Expertise

  • Financial Decision Making
  • Psychology of Money
  • Resource Management
  • Numerical Cognition
  • Judgment and Decision Making

Conference Presentations

Huang, Liang*, Rafay Siddiqui and Anastasiya Pocheptsova Ghosh, “The Effect of Pain of Payment on Variety Seeking Behavior.”
Poster presented at Society for Judgment and Decision Making Conference, New Orleans, LA, 2018.
Paper presented at Association for Consumer Research Conference, Special Session (Co-chaired): A New Look into Intrinsic and Extrinsic Motivations of Variety Seeking, San Diego, CA, 2017.
 
Huang, Liang*, and Anastasiya Pocheptsova Ghosh, “Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time.

Poster presented at Society for Judgment and Decision Making Conference, New Orleans, LA, 2018.
Paper presented at Association for Consumer Research Conference, Special Session: Managing Finances: Insights into Consumers’ Perceptions of Budgeting, Savings and Debt Management, Dallas, TX, 2018.

Huang, Liang*, and Jennifer Savary, “Attenuating Endowment Effect with Person-to-person Payment Systems.”
 Competitive paper presented at Association for Consumer Research Conference, Dallas, TX, 2018.
 

*presenter