Kristen Lane

Doctoral Student


Ph.D. in Marketing (Social Psychology Minor), University of Arizona, expected 2020
B.S. in Marketing (Enviromental Science Minor), Magna Cum Laude, University of Arizona, 2015

Areas of Expertise

  • Consumer psychology
  • Consumer information behavior
  • Consumer response to identity-threats
  • Consumer-brand relationships

Research Interests

  • Fake News
  • Information Processing 
  • Social Influences of Information 
  • Online Information Environments 
  • Consumer Well-being


Kristen joined the program in 2015. She has presented her work at academic conferences in Europe and North America, including the American Psychological Association (APA) and the Association for Consumer Research (ACR) conferences. Prior to the Ph.D. program Kristen worked as the Marketing Director for a local Tucson Fashion Atelier. During this time, she served as the Agency Director of the 2015 National Student Advertising Competition (NSAC) Team and helped to found Eller College of Management Green Team (Zero Waste Initiative).

Kristen is currently the New Student Liason for the Marketing Doctoral Program. 


Reimann, Martin and Kristen Lane (2017), “Can a toy encourage lower calorie meal bundle selection in children? A field experiment on the reinforcing effects of toys on food choice,” PLOS ONE, 12 (1), e0169638.

Selected Current Projects
Lane, Kristen*, Jennifer Savary, and Jesper Nielsen. When Ignorance is No Longer Bliss: Seeking Threatening Information about Identity-Relevant Brands. Data collection in progress.

Conference Presentations
Reimann, M., and Lane, K.* Happy Meal, Healthy Child? Reinforcing effects of toys on meal bundle choices.
(2016, August). Paper and poster presented at the American Psychological Association Annual Convention (APA Division 23 and 54). Denver, Colorado.
(2016, October). Paper presented at the Association of Consumer Research Conference, Special Session: Contemporary Issues in Healthier Food Choice. Berlin, Germany.


Honors & Awards:

  • Selected Representative: 35th Annual University of Houston Doctoral Symposium (2017)
  • Selected Attendee: Women in Marketing Academy Annual Conference, New York City (2016)
  • Acceptance into the professional organization Beta Gamma Sigma (2015)
  • Thinking Forward Award: Leadership in Innovation in Marketing (2015)
  • Pillars of Excellence (in Scholarship, Service and Research) Honors College Award (2014)
  • Kissling “Spirit of Inquiry” Award (2014)
  • McCord Honors Business Scholarship (2013)