Jennifer Savary

Assistant Professor of Marketing


Ph.D. in Marketing, Yale University, 2015
M.A. & M.Phil, Yale University
M.B.A., University of Southern California
B.A., Cornell University (Summa Cum Laude, Phi Beta Kappa)

Areas of Expertise

  • Judgment & Decision Making
  • Consumer Psychology
  • Motivation & Goals
  • Self-Signaling


MKTG 440 Marketing Research

Selected Publications 

"Apples, Oranges and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions" (with L. Friedman and R. Dhar), Journal of Consumer Research, 2018.

"Giving Against the Odds: When Highlighting Tempting Alternatives Increases Willingness to Donate," with K. Goldsmith and R. Dhar, Journal of Marketing Research, 2015.

"Positive Consequences of Conflict on Decision Making: When a Conflict Mindset Facilitates Choice," T. Kleiman, R. Hassin, and R. Dhar, Journal of Experimental Psychology: General, 2015. Lead Article.

"Advocacy marketing: Toyota's Secrets for Partnering with Trendsetters to Create Passionate Brand Advocates," Journal of Sponsorship, 2008.