Areas of Expertise
- Judgment & Decision Making
- Consumer Psychology
- Motivation & Goals
"Apples, Oranges and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions" (with L. Friedman and R. Dhar), Journal of Consumer Research, 2018.
"Giving Against the Odds: When Highlighting Tempting Alternatives Increases Willingness to Donate," with K. Goldsmith and R. Dhar, Journal of Marketing Research, 2015.
"Positive Consequences of Conflict on Decision Making: When a Conflict Mindset Facilitates Choice," T. Kleiman, R. Hassin, and R. Dhar, Journal of Experimental Psychology: General, 2015. Lead Article.
"Advocacy marketing: Toyota's Secrets for Partnering with Trendsetters to Create Passionate Brand Advocates," Journal of Sponsorship, 2008.