Hope Schau

Associate Dean, Eller MBA Programs
Professor of Marketing
Gary M. Munsinger Chair in Entrepreneurship and Innovation

Areas of Expertise

  • Value Co-creation
  • Collaborative Consumption
  • Innovation
  • Social Media Marketing
  • Entrepreneurship


MKTG 452 Integrated Marketing Communications
MKTG 530 Management of Marketing Communications
MKTG 531 Social Media Marketing

Professional Associations

  • Association for Consumer Research
  • American Marketing Association