Caleb Warren

Assistant Professor of Marketing


PhD in Marketing from the University of Colorado, Boulder May 2010

Areas of Expertise

  • Humor
  • Symbolic Value
  • Goal Pursuit

Current Research


MKTG 450 Consumer Behavior
MKTG 460 Digital Marketing

Professional Positions:

Academic Positions
Assistant Professor of Marketing
Texas A&M University
College Station, TX
2013 – 2016

Assistant Professor of Marketing
Bocconi University
Milan, Italy
2010 – 2013

Editorial Review Board
Journal of Consumer Research

Ad Hoc Reviewer
Journal of Marketing ResearchAMS Review
Psychological Science
Journal of Experimental Psychology: General
Journal of Experimental Social Psychology
Social Influence
Cognitive Science
Journal of Individual Differences
Social Problems
Emotion Review
Journal of Brand Strategy
Urban Studies

Conference Reviewer
Society for Consumer Psychology
Association for Consumer Research
European Marketing Academy
The Lalonde Conference


Warren, C. & McGraw, A.P. 2016. Warren, When Do Humorous Marketing Communications
             Hurt Brands? Journal of Marketing Behavior. (Forthcoming)

Warren, C. & McGraw, A.P. 2016. Differentiating What Is Humorous From What Is Not. Journal
             of Personality and Social Psychology, 110, 407-430.

Warren, C. & McGraw, A.P. 2015. Opinion: What Makes Things Humorous. Proceedings of the 
ational Academy of Sciences, 112, 7105-6.

Campbell, M.C. & Warren, C. 2015. Goal Monitoring: When One Step Forward Seems Larger 
             Than One Step Back. Journal of Consumer Research, 41, 1316-31. (Equal authorship)

McGraw, A. P., Warren, C., & Kan, C. 2015. Humorous Complaining. Journal of Consumer
             Research, 41, 1153-71.

Bauman, C.W., McGraw, A.P., Bartels, D. & Warren, C. 2014. Revisiting External Validity:
             Concerns about Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology. 
             Social and Personality Psychology Compass, 8/9, 536-54.

Warren, C. & Campbell, M. C. 2014. What Makes Things Cool? How Autonomy Influences 
             Perceptions of Coolness. Journal of Consumer Research. 41, 543-563.
             *Winner of the Robert Ferber Award

McGraw, A.P., Williams, L.E., & Warren, C. 2014. The Rise and Fall of Humor: Psychological 
              Distance Modulates Humorous Responses to Tragedy. Social Psychological and 
              Personality Science
, 5, 566-572.

McGraw, A.P., Warren, C., Williams, L.E., & Leonard, B. 2012. Too Close For Comfort or Too Far 
               to Care? Finding Humor in Distant Tragedies and Close Mishaps. Psychological Science, 
               23, 1215-1223.

Campbell, M.C. & Warren, C. 2012. A Risk of Meaning Transfer: Are Negative Associations More 
               Likely to Transfer than Positive Associations. Social Influence, 7, 172-92. 
               (Equal authorship)

Warren, C., McGraw, A.P., Van Boven, L. 2011. Values and Preferences: Defining Preference 
               Construction. Wiley Interdisciplinary Reviews: Cognitive Science, 2, 193-205.

McGraw, A. P. & Warren, C. 2010. Benign Violations: Making Immoral Behavior Funny. 
               Psychological Science, 21, 1141-1149. (Equal authorship)

Awards and Honors

Ferber Award for the best interdisciplinary dissertation article published in JCR, October 2015

Mays Competitive Summer Research Grant, Summer 2015

Marketing Science Institute Grant: “Humorous Complaining,” January 2011 (w/ A. P. McGraw & C. Kan).

Marketing Science Institute Grant: “On the Relationship Between Humor and Brand Attitude,” July 2010 (w/ A. P. McGraw).

AMA-Sheth Doctoral Consortium Fellow, Atlanta, GA, June 2009

Gerald Hart Research Fellowship, University of Colorado, Summer 2006 & 2008