Courses

Doctoral Program Courses & Timeline

program

Application Deadlines


International Students: December 15, 2017
Domestic Students: January 6, 2018

GMAT Dates + Locations


Pearson Professional Centers
5210 E. Williams Circle
Merrill Lynch Building, Ste. 722
Tucson, AZ  85711
520.790.2207

UA Institution Code: 4832

The marketing faculty have developed a program that involves two types of activities:

  • Advanced level seminars and course work through the Department of Marketing and other UA departments
  • Independent study and supervised research with individual faculty members 

All doctoral students in the Marketing Department also attend presentations made by distinguished faculty visitors and attend the annual Lisle and Roslyn Payne Research Symposium. Students are also encouraged to attend and present at national and international academic research conferences as a way to further enrich their development as scholars.

Courses for the First Two Years

For the first two years of the doctoral program students take 3 to 4 classes at a time and begin working on research projects under the supervision of faculty mentors. All doctoral seminars in the Marketing Department are half semester in length. Four such seminars are offered each fall and spring semester, two in the first half of the semester and two in the second half of the semester.

Within the marketing department, eight core courses, also known as seminars, in marketing theory and methods are currently offered on a 2-year cycle. First and second year doctoral students register for all of these marketing seminars in order to develop a well-rounded, theoretical background in the core areas of marketing. These seminars are: Marketing Strategy, Marketing Models, Psychological Aspects of Consumer Behavior, Sociocultural Aspects of Consumer Behavior, Theory I, Theory II, Constructs and measures, and Design and conduct of Experimental Research.

In addition, specialty seminars that focus more closely on particular topics within Marketing Strategy, Marketing Models, Consumer Psychology, and consumer Culture Theory are offered on a two year cycle, such that four half-semester seminars are taught each semester. Students take the specialty seminars in their areas of interest.

Doctoral students in marketing are also required to take a variety of courses in data collection and analysis methods. These classes include statistics, experimental design, survey design, qualitative data collection and analysis, and modeling methods. These courses are offered on a regular basis in psychology, sociology, economics, and management departments.

Students are required by the Graduate College to take theoretically relevant coursework in a minor area relevant to their area of interest. These courses help students develop multi-disciplinary expertise. Common minors include anthropology, communications, economics, law, management, public policy, psychology, sociology, and social psychology. New doctoral students work closely with faculty mentors to build an appropriate set of minor coursework that complement the students interests. The number and type of courses required for a minor are set by the department offering the minor. For more information, see the section on minors

Note: Courses must be chosen in consultation with and be approved by the Director of the Doctoral Program. With approval, Ph.D. students may substitute previously taken courses. These courses may be waived for students who show evidence of adequate prior coursework. In all cases, questions regarding acceptable prior preparation, waivers and exemption examinations should be directed to the PhD Program Committee Chair.

Prospective Program Timeline

1st Year

Fall Semester
  • Required Marketing Seminars
  • Coursework in Data Collection and Data Analysis
  • Minor Coursework
  • Begin working with faculty on research
Spring Semester
  • Required Marketing Seminars
  • Coursework in Statistics and Data Collection
  • Minor Coursework
  • Continue working with faculty on research
  • Select Faculty Research Advisor for Summer Project and Plan Project
Summer
  • Continue working on own research projects
  • Conduct summer project to in culminate a proposal for an empirical research project
  • Possibly Teach 1 Summer Course for Experience and Additional Pay (the decision about who teaches summer courses depends on student interest and course availability

2nd Year

Fall Semester
  • Oral Paper Critique
  • Required Marketing Seminars
  • Coursework in Data Collection and Data Analysis
  • Minor Coursework
  • Continue Research Projects 
  • Conduct empiricial research proposed in summer project
Spring Semester
  • Required Marketing Seminars
  • Coursework in Data Collection and Data Analysis
  • Minor Coursework
  • Continue Research Projects 
  • Submit papers for Conference Presentation
  • Present empirical results of summer project in an oral presentation to the faculty
Summer
  • Take comprehensive exam in Marketing
  • Continue Working on Research Projects
  • Possibly Teach 1-2 Summer Courses

3rd Year

Fall Semester
  • Finish Minor Coursework
  • Take written Comprehensive Examination in minor field
Spring Semester
  • Take courses only if they are of specialized interest
  • Continue Research Projects
  • Start preparing Dissertation Proposal
  • Submit Papers for Conference Presentation and then for review at a jornal
  • Take Oral Comprehensive exam
Summer
  • Continue Working on Research Projects with a Focus on Dissertation-Related Research; Plan Dissertation Proposal Defense
  • Possibly Teach 1-2 Summer Courses

4th Year

Fall and Spring Semesters
  • Formally constitute a Dissertation Committee with a designated Dissertation Chair
  • 6 Units Dissertation Credit per Semester
  • Continue Working on Research Projects
  • Dissertation Proposal Defense in Fall semester
  • Continue submitting papers for conference presentation and then for review at journals 
Summer
  • Job Application Process Begins (June)
  • Summer American Marketing Association Conference (August)

5th Year

Fall Semester
  • 6 Units Dissertation Credit
  • Make Significant Progress on Dissertation in Terms of Theory, Data Collection, and Analyses   
  • Job Interviewing and Job Selection
Spring Semester
  • 6 Units Dissertation Credit
  • Final Draft of Dissertation Completed
  • Hold Dissertation Defense
For additional information, please contact us.