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Eller College Home > Department of Marketing > Faculty and Research > Narayan Janakiraman

Narayan Janakiraman

Narayan Janakiraman

Contact Info and Links

Contact Information

Curriculum Vitae

Assistant Professor in Marketing, University of Texas Arlington

  • Ph.D. in Marketing, University of Pennsylvania, 2003

Teaching Interests

  • Undergraduate:
    MKTG 450 - Buyer Behavior
    MKTG 459 - Product Management
  • MBA:
    MKTG 559 - Product Strategy

Research Interests

  • Individual decision making on time allocation and budgeting
  • Consumer Desicion Making
  • Marketing Strategy
  • Product Return

Selected Publications

Janakiraman, Narayan and Lisa Ordóñez (2011) "Effect of Effort and Deadlines on Consumer Product Return," Journal of Consumer Psychology.

Janakiraman, Narayan, Robert J. Meyer, and Stephen J. Hoch, (2011) "The Psychology of Abandoning Waits For Service," Journal of Marketing Research.

Janakiraman, Narayan, Robert J. Meyer and Andrea Morales, (2006) "Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality," Journal of Consumer Research, 361-369.