Assistant Professor in Marketing, University of Texas Arlington
- Ph.D. in Marketing, University of Pennsylvania, 2003
MKTG 450 - Buyer Behavior
MKTG 459 - Product Management
MKTG 559 - Product Strategy
- Individual decision making on time allocation and budgeting
- Consumer Desicion Making
- Marketing Strategy
- Product Return
Janakiraman, Narayan and Lisa Ordóñez (2011) "Effect of Effort and Deadlines on Consumer Product Return," Journal of Consumer Psychology.
Janakiraman, Narayan, Robert J. Meyer, and Stephen J. Hoch, (2011) "The Psychology of Abandoning Waits For Service," Journal of Marketing Research.
Janakiraman, Narayan, Robert J. Meyer and Andrea Morales, (2006) "Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality," Journal of Consumer Research, 361-369.