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Eller College Home > Department of Marketing > Faculty and Research > Merrie Brucks
Marketing

Merrie Brucks

Merrie Brucks

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Contact Information

Curriculum Vitae

Robert and Kathleen Eckert Professor of Marketing

  • Ph.D. in Marketing, Carnegie Mellon University, 1984

Teaching Interests

  • Undergraduate:
    MKTG 450 - Buyer Behavior
    MKTG 470 - Marketing, Law, and Society
  • MBA:
    MKTG 550 - Buyer Behavior
  • Doctoral:
    MKTG 696D - Psychological Aspects of Consumer Behavior

Research Interests

  • Psychology of Consumer Decision Making
  • Product Learning
  • Marketing Communications
  • Children's response to Advertising

Professional Associations

  • Association for Consumer Research
  • American Marketing Association
  • Society for Consumer Psychology
  • American Psychological Society

Awards

  • President, Association for Consumer Research, 2007.
  • Treasurer, Association for Consumer Research, 1993.
  • Robert Ferber award for best article-length manuscript based on a doctoral dissertation in consumer behavior, 1984.
  • Association for Consumer Research Dissertation Proposal Competition winner, 1981.