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Eller College Home > Department of Marketing > Faculty and Research > Jesper Nielsen

Jesper Nielsen

Associate Professor Jesper Nielsen

Contact Info and Links

Contact Information

Curriculum Vitae

Associate Professor

  • Ph.D. in Marketing, University of North Carolina at Chapel Hill, 2003

Teaching Interests

  • Undergraduate:
    Marketing Strategy
    Marketing Research
  • MBA:
    Marketing Management
    Marketing Research

Research Interests

  • Consumer Psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious Processing
  • Advertising
  • Consumer welfare


  • 2013-2016 Joseph W. Newman Research Fellow
  • 2012 Full-Time MBA Outstanding Faculty Member of the Year
  • 2012 SCP Doctoral Consortium Co-Chair (with Rashmi Adaval, HKUST)
  • Eller Research Fellow (2011-2013)
  • Joseph W. Newman Memorial Junior Faculty Research Award (2009, 2010)
  • 2003 Ph.D. Student Teaching Excellence in Teaching Award (UNC-Chapel Hill)