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Jesper Nielsen

Assistant Professor

• Ph.D. in Marketing, University of North Carolina at Chapel Hill, 2003

Teaching Interests

• Undergraduate:
  MKTG 471 - Marketing Policies and Operations
  MKTG 440 - Marketing Research
  
• MBA:
  MKTG 572 - Marketing Research
  

Research Interests

• Consumer Psychology
• Emotion
• Motivation
• Learning
• Attention
• Nonconscious Processing
• Advertising

Recent Publications

Labroo, Aparna and Jesper H. Nielsen (2009) “Half the Thrill is in the Chase: Twisted Inferences from Embodied Cognitions”,Journal of Consumer Research, Forthcoming.

Nielsen, Jesper H., Stewart Shapiro, and Charlotte Mason (2009), “Emotion and Semantic Onsets: Exploring Orienting Attention Responses in Advertising,”Journal of Marketing Research, Forthcoming.

Nielsen, Jesper H. and Stewart Shapiro (2009), “Coping With Fear Appeals through Spreading Automatic Suppression,”Journal of Experimental Psychology: Applied, 15 (3), September, 258-274.

 

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