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Eller College Home > Department of Marketing > Faculty and Research > Jesper Nielsen
Marketing

Jesper Nielsen

Assistant Professor Jesper Nielsen

Contact Info and Links

Contact Information

Curriculum Vitae

Assistant Professor

  • Ph.D. in Marketing, University of North Carolina at Chapel Hill, 2003

Teaching Interests

  • Undergraduate:
    MKTG 471 - Marketing Policies and Operations
    MKTG 440 - Marketing Research
  • MBA:
    MKTG 572 - Marketing Research

Research Interests

  • Consumer Psychology
  • Emotion
  • Motivation
  • Learning
  • Attention
  • Nonconscious Processing
  • Advertising

Recent Publications

Labroo, Aparna and Jesper H. Nielsen (2009) “Half the Thrill is in the Chase: Twisted Inferences from Embodied Cognitions”,Journal of Consumer Research, Forthcoming.

Nielsen, Jesper H., Stewart Shapiro, and Charlotte Mason (2009), “Emotion and Semantic Onsets: Exploring Orienting Attention Responses in Advertising,”Journal of Marketing Research, Forthcoming.

Nielsen, Jesper H. and Stewart Shapiro (2009), “Coping With Fear Appeals through Spreading Automatic Suppression,”Journal of Experimental Psychology: Applied, 15 (3), September, 258-274.

 

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