Jesper Nielsen
Associate Professor
- Ph.D. in Marketing, University of North Carolina at Chapel Hill, 2003
Teaching Interests
- Undergraduate:
Marketing Strategy
Marketing Research
- MBA:
Marketing Management
Marketing Research
Research Interests
- Consumer Psychology
- Emotion
- Learning
- Attention
- Nonconscious Processing
- Advertising
- Consumer welfare
Highlights
- 2013-2016 Joseph W. Newman Research Fellow
- 2012 Full-Time MBA Outstanding Faculty Member of the Year
- 2012 SCP Doctoral Consortium Co-Chair (with Rashmi Adaval, HKUST)
- Eller Research Fellow (2011-2013)
- Joseph W. Newman Memorial Junior Faculty Research Award (2009, 2010)
- 2003 Ph.D. Student Teaching Excellence in Teaching Award (UNC-Chapel Hill)



