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Eller College Home > Department of Marketing > Faculty and Research > Hope Jensen Schau
Marketing

Hope Jensen Schau

Hope Jensen Schau

Contact Info and Links

Contact Information

Curriculum Vitae

Associate Professor
Susan Bulkeley Butler Fellow

  • Ph.D. in Marketing, University of California, Irvine, 2000
Current Courses
  • Undergraduate:
    MKTG 452, Advertising and Integrated Marketing Communications
  • MBA:
    MKTG 530, Management of Marketing Communications
Research Interests
  • Technology and Consumer Experience
  • New Media and the Marketplace
  • Brand Communities
  • Collective Consumption
Publications and Working Papers

 

Professional Associations
  • Association for Consumer Research
  • American Marketing Association
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