Hope Jensen Schau
Associate Dean, Eller MBA Programs
Associate Professor of Marketing
Gary M. Munsinger Chair in Entrepreneurship and Innovation
- Ph.D. in Marketing, University of California, Irvine, 2000
Current Courses
- Undergraduate:
MKTG 452, Integrated Marketing Communications
- MBA:
MKTG 530, Management of Marketing Communications
MKTG 531, Social Media Marketing
Research Interests
- The Impact of Technology on Marketplace Relationships
- Value Co-creation
- Collaborative Consumption
- Innovation
- Social Media Marketing
- Entrepreneurship
Professional Associations
- Association for Consumer Research
- American Marketing Association