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Hope Jensen Schau

Associate Professor
Susan Bulkeley Butler Fellow

• Ph.D. in Marketing, University of California, Irvine, 2000

Current Courses

• Undergraduate:
  MKTG 452, Advertising and Integrated Marketing Communications
• MBA:
  MKTG 530, Management of Marketing Communications

Research Interests

• Technology and Consumer Experience
• New Media and the Marketplace
• Brand Communities
• Collective Consumption

Publications and Working Papers

• Schau, Hope Jensen, Albert M. Muñiz Jr. and Eric J. Arnould (2009),“How Brand Community Practices Create Value,” Journal of Marketing, 73 (5): 30-51
• Schau, Hope Jensen, Mary C. Gilly and Mary F. Wolfinbarger (2009), “Consumer Identity Renaissance: The Resurgence of Identity-inspired Consumption in Retirement,” Journal of Consumer Research, 36 (August), 255-276
• Brown, Stephen and Hope Jensen Schau (2008), “Writing Russell Belk: Excess All Areas,” Marketing Theory, 8 (2): 143-165.
• Muñiz, Albert M. Jr. and Hope Jensen Schau (2007), “Vigilante Marketing and Consumer-created Communications,” Journal of Advertising, Vol. 36, No. 3 (Fall), 187-202.
• Schau, Hope Jensen, Stephanie Dellande and Mary C. Gilly (2007), “Script Subversion: the Impact of Code Switching on Service Encounters,” Journal of Retailing, 83 (1), 65-78.**
  **this paper won honorable mention in the best paper competition sponsored by the Center for Services Leadership(CSL), including a cash award and invitation to present the paper at the Compete Through Service Symposium
• Schau, Hope Jensen and Albert M. Muñiz, Jr. (2006), “A Tale of Two Tales: the Apple Newton Narratives,” Journal of Strategic Marketing,14 (March), 19-33.
• Schau, Hope Jensen, Michael F. Smith and Per Ivar Schau (2005), “Consumer Participation in Healthcare Prevention and Treatment: The Role of Internet Information Networks and Implications for Pricing,” Industrial Marketing Management, Vol. 34, 147-156.
• Lancioni, Richard, Hope Jensen Schau and Michael F. Smith (2005), “Intraorganizational Influences on Business-to-Business Pricing Strategies: A Political Economy Perspective,” Industrial Marketing Management, Vol. 34, 123-131.
• Muñiz, Albert M. Jr. and Hope Jensen Schau (2005), “Religiosity in the Abandoned Apple Newton Brand Community,” Journal of Consumer Research, Vol. 31, No. 4, (March), 737-747.
• Lancioni, Richard, Hope Jensen Schau and Michael F. Smith (2004), “The Pricing Enemies Within - How To Deal With Them?” The Journal of Professional Pricing, Vol. 13, No. 4. http://www.pricingsociety.com/articles/thepricingenemies.htm
• Ogden, Denise T., James R. Ogden and Hope Jensen Schau (2004), “Ethnicity and Acculturation in Consumer Purchase Decisions: History and Current Trends,” Academy of Marketing Science Review.
• Schau, Hope Jensen and Mary C. Gilly (2003), “We Are What We Post? The Presentation of Self in Personal Webspace,” Journal of Consumer Research, Vol. 30, No. 4 (December), 385-404.
• Lancioni, Richard, Hope Jensen Schau, and Michael F. Smith (2003), “Internet Impacts on Supply Chain Management,” Industrial Marketing Management, Vol. 32, 173-175.
• Lancioni, Richard, Michael F. Smith and Hope Jensen Schau (2003), “Strategic Internet Application Trends in Supply Chain Management,” Industrial Marketing Management, Vol. 32, 211-217.

 

Professional Associations

• Association for Consumer Research
• American Marketing Association

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