Hope Jensen Schau
Associate Professor
Gary M. Munsinger Chair in Entrepreneurship and Innovation
- Ph.D. in Marketing, University of California, Irvine, 2000
Current Courses
- Undergraduate:
MKTG 452, Advertising and Integrated Marketing Communications
- MBA:
MKTG 530, Management of Marketing Communications
Research Interests
- Collaborative Consumption
- Production Value Co-creation
- The Impact of Technology on Marketplace Relationships
- Social Media Marketing
Professional Associations
- Association for Consumer Research
- American Marketing Association