Marketing Faculty : Frederick E. Webster

	Jon Underwood Distinguished Research Fellow in Marketing, Eller College of Management, The University of Arizona Charles Henry Jones Third Century Professor of Management Emeritus, Tuck School of Business, Dartmouth College
	Ph.D., Graduate School of Business, Stanford University, 1964 M.B.A., Dartmouth College, 1960 A.B., Dartmouth College, 1959
	Phone:	520.626.2153
	Fax:	520.621.7483
	Email:	fred.webster@dartmouth.edu
	Website:
	Office:	McClelland Hall, Room 320F

Curriculum Vitae

View or download CV in PDF format.

Current Courses

• Guest Lecturer in Executive MBA Program -Customer Value Proposition module

Research Interests

• Marketing Strategy and Organization
• Industrial (B-to-B) Marketing
• Organizational Buying Behavior
• Social and Ethical Issues in Marketing
• Evolution of Marketing Management
• Relationship between Sales Management and Marketing
• Marketing Strategy as the Link between Customer Orientation and Profitability

Publications and Working Papers

• The Decline and Dispersion of Marketing Competence
• A Perspective on the Evolution of Marketing Managment
• Marketing: A Perpetual Work-in-Progress
• A Roadmap for Branding in Industrial Markets
• Can Marketing Regain a Seat at the Table?
• Back to the Future:  Integrating Marketing as Tactics, Strategy, and Culture
  
  

Professional Associations

• Marketing Science Institute Executive Directors' Council
• American Marketing Association
• Editorial Policy Board, Marketing Management

Awards

• Charles Henry Jones Third Century Professor of Management, Tuck School of Business, Dartmouth College, 1993-2003.
• E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 1979-1993.
• Alpha Kappa Psi Foundation Award, Journal of Marketing, 1980 and 1992.
• Marketing Science Institute Best Paper Award, 1993 and 2005.
• Biographies in Who's Who in America, Who's Who in Advertising in America, Who's Who in Finance and Industry.
• Vijay Mahajan Award, American Marketing Association, 2005.