COLLEGE DIRECTORY       :      VISIT ELLER      :      LOG IN 
The University of Arizona | Eller College of Management The University of Arizona Eller College of Management
Eller College Home > Department of Marketing > Doctoral Program > Current Students > Kellilynn M. Frias-Gutierrez
Marketing

Doctoral Program Current Students

Kellilynn M. Frias-Gutierrez

Contact Info and Links

Contact Information

Advisors

 

Kellilynn M. Frias

  • 2011 Ph.D. Candidate, The University of Arizona
    Major: Marketing
  • Advisors: Mrinal Ghosh, Robert F. Lusch
    Minor: Law
  • 2000 B.S. University of California, Riverside

Research Interests

  • Marketing strategy
  • Marketing channel governance
  • Business-to-business transactions and the legal environment

Teaching Interests

  • Marketing Strategy
  • New Product Development
  • Marketing Management
  • Marketing, Law and Society

Papers under Review

“Pricing Formats for Branded Components in Industrial Markets: An Integration of Transaction Cost Economics and the Resource-Based View,” Desmond Lo, Kellilynn M. Frias and Mrinal Ghosh, under review at Organization Science.

Working Papers:

“Product Form Choice: Offering Systems v. Components in Industrial Markets,” Mrinal Ghosh, Shantanu Dutta, and Kellilynn M. Frias, under preparation for submission to Journal of Marketing Research.

“An introduction to Service-Dominant Logic: A Relevant Framework for Antitrust Theory?” Robert F. Lusch, Stephen L. Vargo, Kellilynn M. Frias, and Gregory T. Gundlach, under preparation for submission to Journal of Marketing.

“Patenting Exchange Processes: The Logic of Business Methods Patents” Stephen L. Vargo, Kellilynn M. Frias, and Fred W. Morgan, under preparation for submission to Journal of Marketing and Public Policy.

Invited Presentations:

“The Impact of Venture Capital on Product Form Strategies in High-Technology Markets” (with Mrinal Ghosh and Bob Lusch) at the Kauffman Foundation Workshop/ Allied Social Science Association / American Economic Association Conference, Atlanta, GA, January 2010.

Conference Presentations:

“When do Vendors Choose to Offer Systems versus Components?” (with Shantanu Dutta and Mrinal Ghosh) at the INFORMS Marketing Science Conference, Ann Arbor, MI, June 2009.

“Pricing Formats for Branded Components in B2B Markets,” (with Desmond Lo and Mrinal Ghosh) at the INFORMS Marketing Science Conference, Vancouver, June 2008.

“An Introduction to Service-Dominant Logic: A Relevant Framework for Antitrust Theory?” (with Robert F. Lusch) at the American Antitrust Institute Invitational Symposium, Washington, D.C., July 2007.

“Consuming Family Dinnertime,” (with Linda L. Price, and Eric J. Arnould) at the Advances in Consumer Research Conference, Memphis, Tennessee, June 2008.

“An Introduction to Service-Dominant Logic: A Relevant Framework for Antitrust Theory?” (with Robert F. Lusch) at the American Antitrust Institute Invitational Symposium, Washington, D.C., July 2007.

“Consuming Family Dinnertime: Is Family Dinner a Recipe for Success?” (with Linda L. Price) at the Transformative Consumer Research Conference, Hanover, New Hampshire, July 2007.

“Ten Guides to Being a Great Doctoral Student: Introduction for First Year Ph.D. Students,” Ph.D. Project Conference, Chicago, Illinois, August 2006.

Awards and Honors

  • AMA Sheth Foundation Doctoral Consortium Representative (Fort Worth, TX), 2010
  • Kauffman Foundation Dissertation Fellowship 2010.
  • Lisle & Roslyn Payne "Outstanding Doctoral Student Award" 2009.
  • Jim Click Doctoral Student Fellowship 2009.
  • Arizona Graduate Diversity Fellowship 2008
  • Eller College of Management: Dean’s Service Award 2008.
  • Best Abstract Award, Transformative Consumer Research Conference 2007.
  • Latinavoz, Board of Directors, 2005.
  • Accepted to the Ph.D. Project, Chicago, 2004.
  • Outstanding Business Student, University of California, Riverside, 2000.
  • Research Award for outstanding research by an undergraduate student, University of California, Riverside 2000.