COLLEGE DIRECTORY       :      VISIT ELLER      :      LOG IN 

Doctoral Program Current Students

Kellilynn M. Frias-Gutierrez

Fourth Year

• 2010 Ph.D. Candidate The University of Arizona
  Major: Marketing
  Minor: Law
  
• 2000 B.S. University of California, Riverside

Research Interests

• Marketing strategy
• Marketing channel governance
• Law and public policy issues
• Sociological aspects of consumption

Teaching Interests

• Marketing Management
• Marketing, Law and Economics
• Introduction to Marketing

Working Papers

“An introduction to Service-Dominant Logic: A Relevant Framework for Antitrust Theory?” Robert F. Lusch, Stephen L. Vargo, Kellilynn M. Frias, and Gregory T. Gundlach, under preparation for submission to Journal of Marketing.

“Patenting Exchange Processes: The Logic of Business Methods Patents” Stephen L. Vargo, Kellilynn M. Frias, and Fred W. Morgan, under preparation for submission to Journal of Marketing and Public Policy.

“Beliefs and Practices Surrounding Family Dinner: We have so much on our plate” Kellilynn M. Frias, Linda L. Price and Eric J. Arnould, under preparation for submission to Journal of Marketing and Public Policy.

Presentations and Conference Papers

Pricing Formats for Branded Components in B2B Markets,” (with Desmond Lo and Mrinal Ghosh) at the INFORMS Marketing Science Conference, Vancouver, June 2008.

“Consuming Family Dinnertime,” (with Linda L. Price, and Eric J. Arnould) at the Advances in Consumer Research Conference, Memphis, Tennessee, June 2008.

“An Introduction to Service-Dominant Logic: A Relevant Framework for Antitrust Theory?” (with Robert F. Lusch) at the American Antitrust Institute Invitational Symposium, Washington, D.C., July 2007.

“Consuming Family Dinnertime: Is Family Dinner a Recipe for Success?” (with Linda L. Price) at the Transformative Consumer Research Conference, Hanover, New Hampshire, July 2007.

“Ten Guides to Being a Great Doctoral Student: Introduction for First Year Ph.D. Students,” Ph.D. Project Conference, Chicago, Illinois, August 2006.

“Business Method Patents and Value Creation,” (with Stephen L. Vargo and Fred W. Morgan) at the AMA Winter Educators’ Conference, Scottsdale, Arizona, February 2004.

“The Future of Business Methods Patents,” (with Stephen L. Vargo and Fred W. Morgan) at the American Marketing Association Marketing and Public Policy Conference Proceedings, Washington D.C., May 2003.

“Business Method Patents: Issues and Implications for Marketing,” (with Stephen L. Vargo) at the International Conference on Business, Honolulu, Hawaii, June 2002.

“Business Method Patents: Implications for Marketing Strategy,” UCR Honors Convocation Conference, University of California, Riverside, June 2000.

Awards and Honors

• Arizona Graduate Diversity Fellowship 2008
• Eller College of Management: Dean’s Service Award 2008.
• Best Abstract Award, Transformative Consumer Research Conference 2007.
• Latinavoz, Board of Directors, 2005.
• Accepted to the Ph.D. Project, Chicago, 2004.
• Outstanding Business Student, University of California, Riverside, 2000.
• Research Award for outstanding research by an undergraduate student, University of California, Riverside 2000.

 RSS       Print