Doctoral Program

The Department of Marketing’s Doctor of Philosophy (Ph.D.) program prepares students for research and teaching positions at major universities.
  

Marketing Doctoral Program Facts

Facts about the Ph.D. in Marketing:

• Full-time program (normally 4-5 years)
• Fields of study include consumer culture, consumer psychology, marketing, modeling, and marketing strategy*
• Encompasses theories and methodologies from anthropology, communications, economics, management, psychology, sociology, and marketing

Only a small number of Ph.D. students are admitted each year, enabling students to work closely with faculty members and acquire a solid foundation in theory formulation, research design, and methodological skills.

Students enjoy minimal teaching loads, small class sizes, close faculty mentoring relationships, a collegial atmosphere, competitive funding for research and conferences, and access to a variety of support tools for research and teaching.

The Department of Marketing does not offer a terminal master's degree. Only students interested in earning a doctoral degree should apply.

*Note: Management is the major of all Eller College Ph.D. students, with specialty defined by coursework in a major and minor field. For other specializations within Eller College, visit Eller College Doctoral Programs.
  

Why the Doctoral Program in Marketing at Arizona?

The doctoral program in Marketing is designed to develop students into active members of the academic community. Through coursework and close faculty research mentorship, students develop an in-depth, well-rounded, and nuanced understanding of important theoretical and methodological tools resulting in productive, innovative, and interesting research programs.

Arizona’s marketing faculty consistently publish in top-tier journals such as Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Faculty members regularly serve as associate editors and editors of top journals and serve on multiple editorial boards and as elected officers in international marketing and consumer associations. Importantly, the faculty takes an active role in doctoral education, enthusiastically working with doctoral students through coursework, mentorship, and research collaboration.

Marketing students are encouraged to engage in a variety of research projects and have access to a number of tools to support that research, including a Decision Behavior Laboratory and an expansive subject pool. Students also enjoy more than a 1:1 student-to-faculty ratio, minimal teaching loads, small class sizes, a collegial atmosphere, and competitive funding for research and conferences. By focusing on research, doctoral students in marketing are able to successfully compete in the academic marketplace upon graduation.

The program is designed to be flexible so that it can meet a student's individual professional interests and educational objectives within the program's overarching objectives and structure. Finally, Tucson and the surrounding mountains provide a high quality of life for students and their families during their tenure here.
  
For more information, contact:

Audrey Hambleton, Administrative Associate
Department of Marketing

Professor Linda Price, Graduate Advisor
Department of Marketing

Michelle Weinberger, Doctoral Student
Liaison for Prospective and New Students
Department of Marketing