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Eller College Home > Department of Marketing > Doctoral Program

Doctoral Program

The Department of Marketing’s Doctor of Philosophy (Ph.D.) program prepares students for research and teaching positions at major universities.

Yong Liu

Welcome Message from Associate Professor Yong Liu, Ph.D. Program Committee Chair



The marketing department is very excited to welcome three new doctoral students to our program - Cong (Clark) Cao, Peng Wang, and Zhen (Richard) Tang. They were among the very best of a highly competitive and talented crop of applicants. We wish them all the best in this life changing endeavor they
are embarking on. We also wish our current students a very productive year as the new semester starts.


Why the Doctoral Program in Marketing at the University of Arizona?

The doctoral program in Marketing is designed to develop students into active members of the academic community. Through coursework and close faculty research mentorship, students develop an in-depth, well-rounded, and nuanced understanding of important theoretical and methodological tools resulting in productive, innovative, and interesting research programs.

Cutting-Edge Curriculum

Degree requirements include a variety of coursework that draw heavily from the fields of psychology, economics, management, sociology, and other behavioral sciences. Only a small number of Ph.D. students are admitted each year, enabling students to work closely with faculty members and acquire a solid foundation in theory formulation, research design, and methodological skills. The program typically takes five years to complete, to see a program timeline click here. Students interested in an experience that is both impactful and rewarding are encouraged to apply.

Outstanding Faculty

Arizona’s marketing faculty consistently publish in top-tier journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. Faculty members regularly serve as associate editors and editors of top journals and serve on multiple editorial boards and as elected officers in international marketing and consumer associations. Importantly, the faculty takes an active role in doctoral education, enthusiastically working with doctoral students through coursework, mentorship, and research collaboration.

Exceptional Resources

Marketing students are encouraged to engage in a variety of research projects and have access to a number of tools to support that research, including a Decision Behavior Laboratory and an expansive subject pool. Students also enjoy more than a 1:1 student-to-faculty ratio, minimal teaching loads, small class sizes, a collegial atmosphere, and competitive funding for research and conferences. By focusing on research, doctoral students in marketing are able to successfully compete in the academic marketplace upon graduation.


* Note: The Department of Marketing does not offer a terminal master's degree.

* Note: Management is the major of all Eller College Ph.D. students, with specialty defined by coursework in a major and minor field. For other specializations within Eller College, visit Eller College Doctoral Programs.


Doctoral Program Resources

View the following pages to learn more about doctoral studies in marketing at the Eller College:

Contact Us

For more information, please contact:

  • Professor Yong Liu
    PhD Program Committee Chair
    Department of Marketing
  • Shan Yu
    Doctoral Student
    Doctoral Recruiting & Communications Coordinator
    Department of Marketing