Undergraduate Program

Majoring in Marketing at the Eller College   

The Department of Marketing at the Eller College of Management provides a dynamic curriculum for students to develop the foundational skills necessary to be successful in a variety of exciting and versatile careers. With the expertise of innovative and award-winning faculty, our students leave the program as thought-leaders in their chosen industry.

The marketing student experience involves experiential learning built directly into the curriculum to provide valuable exposure to challenges related to the business world today. Students are offered a number of courses and electives that may help them shape their particular career interest and function.


StudentsBeyond the Classroom

The marketing department is dedicated to exploring marketing phenomena affecting the business model both in and outside of the classroom. Our expert faculty provide students with the opportunity to apply their knowledge by conducting research in a variety of fields such as: consumer psychology, business-to-business, technology and innovation, and e-commerce.

Students can also extend their knowledge learned by joining one of our many active and engaged student organizations. These organizations offer students professional and educational experiences such as Marketing Case and Advertising Competitions, the ability to work with local businesses to run advertising campaigns, and even working with University Athletic teams on promotions.


Marketing Careers Start Here

More CEOs come from sales and marketing backgrounds than any other field. Marketing graduates often qualify for positions in product management, sales and sales management, retailing, advertising and promotion, marketing research, industrial marketing, distribution channels, and international marketing. We strongly encourage students to participate in internships during the summer following their junior year. Internships are extremely valuable and allow students to gain industry knowledge and experience. There are many career resources within the Eller College and the University that students can utilize to find an internship, position, or simply explore their options further. For more information on careers in marketing visit our Career Resources page.


Advising & Registration

Students must be admitted to the Eller College of Management professional phase in order to declare marketing as their major as well as take any marketing courses. All advising and registration issues are handled by Eller's Undergraduate Programs office. For information regarding the marketing major, please visit Undergraduate Programs.


Marketing Minor group photo 2016Marketing Minor

The Marketing Minor program provides students outside of the Eller College a select series of marketing courses that are completed in just one summer. Students will have many opportunities to increase their networking, team-building, and collaboration skills by solving real-world marketing problems within a dedicated cohort.