Marketing Distinguished Speaker Series

 

Fall 2015

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization
September 25, 2015
Friday
11:00 am to 12:30 pm
Mitchell Olsen
Topic:
 When and How to Stand Out from the Crowd: The Performance Implications of Diverging Innovation Actions
Indiana University
Kelley School of Business

September 28, 2015
Monday
2:00 pm to 3:30 pm
Nooshin Warren
Topic: When 1+1 > 2 Investors' Reaction to Concurrent Announcements of New Products and Other Corporate News
Texas A&M University
Mays Business School
October 16, 2015
Friday
11:30 am to 12:30 pm
Hannah Kim
Topic:
The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets
Georgia State University
J. Mack Robinson College of Business
October 19, 2015
Monday
11:00 am to 12:30 pm
Beth Fossen
Topic: 
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Emory University
Goizueta Business School

 

 

Fall 2014

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization
September 5, 2014
Friday
11:00 am to 12:30 pm
Bikram Ghosh
Topic:
 Models of Limited Information and Evolution of Political Process Movements (a Graph Theoretic Analysis)
University of South Carolina
Darla Moore School of Business

September 12, 2014
Friday
10:00 am to 11:30 am
Babur De Los Santos 
Topic: TBA
Indiana University
Kelley School of Business
September 15, 2014
Monday
11:00 am to 12:30 pm
Vamsi Kanuri
Topic:
 Optimizing a Menu of Multi-format Subscription Plans for Ad Supported Media Platforms: A Model and Application in the Daily Newspaper Industry 
University of Missouri
Robert J. Trulaske, Sr. College of Business
September 26, 2014
Friday
11:00 am to 12:30 pm
Jessie Wang
Topic:
 TBA
Indiana University
Kelley School of Business
October 03, 2014
Friday
11:00 am to 12:30 pm
Kirk Kristofferson
Topic:
 The Nature of Slactivism: How the Social Observability of an Initial Act of Token Support Impacts Subsequent Prosocial Action
University of British Columbia
Sauder School of Business
October 06, 2014
Monday
11:00 am to 12:30 pm
Avni Shah
Topic:
 TBA
Duke University
The Fuqua School of Business
October 09, 2014
Thursday
11:00 am to 12:30 pm
Tae Jung Yoon
Topic:
 Quality Information Disclosure in the Service Industry: Evidence from Healthcare
Northwestern University
Kellogg School of Management
October 14, 2014
Tuesday
11:00 am to 12:30 pm
Jennifer Savary
Topic:
 TBA
Yale University
Yale School of Management

 

 

 

Fall 2013

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization
September 5, 2013
Thursday
1:00 pm to 2:30 pm
Jae-Eun Namkoong
Topic:
 It's a Wrap! How Psychological Closure Increases Subjective Knowledge Through Summary Representation
University of Texas at Austin
McCombs School of Business

September 6, 2013
Friday
11:00 am to 12:30 pm
Joon Ro
Topic: Pricing and Resale Market Strategy for Durable Goods: A Dynamic Equilibrium Model of the Video Game Market
University of Texas at Austin
McCombs School of Business
September 13, 2013
Friday
11:00 am to 12:30 pm
Yanwen Wang
Topic:
 Does Brand Strength Moderate the Effectiveness of Counter-Marketing Techniques? The Case of Cigarettes 
Emory University
Goizueta Business School
September 20, 2013
Friday
11:00 am to 12:30 pm
Yuchi Zhang
Topic:
 Modeling the Role of Message Content and Influencers in Social Media Rebroadcasting 
University of Maryland
Robert H. Smith School of Business
September 27, 2013
Friday
11:00 am to 12:30 pm
Ryan Rahinel
Topic:
 Price as a Changeable Attribute: How and Why Attention Mindsets Affect the Weighting of Price Information
University of Minnesota
Carlson School of Management
October 11, 2013
Friday
1:00 pm to 2:30 pm
Hristina Dzhogleva
Topic:
 Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads
University of Pittsburgh
Joseph M. Katz School of Business
October 18, 2013
Friday
11:00 am to 12:30 pm
Adithya Pattabhiramaiah
Topic:
 Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry
University of Michigan
Ross School of Business
October 25, 2013
Friday
11:00 am to 12:30 pm
Felipe Thomaz
Topic:
 What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks
University of Pittsburgh
Joseph M. Katz School of Business
November 1, 2013
Friday
11:00 am to 12:30 pm
Bo Youn (Grace) Chae
Topic:
 Environment Disorder Leads to Self-Regulatory Failure
University of British Columbia
Sauder School of Business

 

 

Fall 2012

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization
September 14, 2012
Friday
11:00 am to 12:30 pm
James Mourey
Topic:
 Sleight of Mind: the Interaction of Conscious Goal Construal and Nonconscious Cues in Consumer Contexts
University of Michigan
Stephen M. Ross School of Business

September 21, 2012
Friday
11:00 am to 12:30 pm
Martin Reinmann
Topic: Reinforcer Subsititution: How Consumers Can Be Incentivized to Choose Smaller Food Portions
University of Southern California
Department of Psychology
October 2, 2012
Tuesday
12:30 pm to 2:00 pm
Eesha Sharma
New York University
Leonard N. Stern School of Business
October 12, 2012
Friday
11:00 am to 12:30 pm
Sunaina Chugani
University of Texas at Austin
McCombs School of Business

 

Spring 2012

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization
March 2, 2012
Friday
11:00 am to 12:30 pm
Eileen Fischer
Topic:
 Frustrated Fatshionistas: Toward an Understanding of Consumer Quests for Inclusion in Mainstream Markets
York University
Schulich School of Business
March 23, 2012
Friday
11:00 am to 12:30 pm
Ashlee Humphreys
Topic:
 Wine Worlds
2012 Sidney Levy CCT Award Winner
Northwestern University
Medill School of Journalism, Media, and Integrated Marketing Communications
March 29, 2012
Thursday
2:00 pm to 3:30 pm
H. Shanker Krishnan
Topic:
 The Dark Side of Customization: When Does Visualization Lead to Negative Consumer Outcomes?
2012 Distinguished Alumni Speaker
Indiana University
Kelley School of Business
May 2, 2012
Wednesday
11:00 am to 12:30 pm
Jean Johnson
Topic:
 The Role of Relational Knowledge Stores in Interfirm Parterning
2012 Lou Stern Award Winner
Washington State University
College of Business

 

Fall 2011

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization
September 26, 2011
Monday
11:00 am to 12:15pm
Madhu Viswanathan
Topic:
 The Economic Impact of Category Captaincy: An Examination of Assortments and Prices
University of Minnesota
Carlson School of Management
September 30, 2011
Friday
11:00 am to 12:15 pm
Ann Kronrod
Topic:
 Enjoy! Hedonic Consumption and Compliance with Assertive Messages and Go Green! Should Environmental Messages Be So Assertive?
Massachusetts Institute of Technology
Post-Dctoral Fellow
October 7, 2011
Friday
11:00 am to 12:15 pm
Wenbo Wang
Topic:
 Green Lifestyle Adoption: Shopping without Plastic Bags
New York University
NYU Stern School of Business
October 10, 2011
Thursday
11:00 am to 12:15 pm
Mary Steffel
Topic:
 Social Comparison in Decisions for Others: Considering Multiple Gift Recipients Leads to Over-Individuated and Less Liked Gifts
University of Florida
Warrington College of Business Administration

 

Spring 2011

Presentations are in the Marketing Department in McClelland Hall, Room 320CC.

Date/Time Speaker Organization

March 3, 2011
Thursday
3:30 pm to 5:00 pm

Aric Rindfleisch and Jakki Mohr
Topic:
 TBA

Univeristy of Wisconsin
School of Business 

University of Montana
School of Business Administration 

March 11, 2011
Friday
11:00 am to 12:30 pm

Mike Ahearne
Topic:
 TBA
University of Houston
C.T. Bauer College of Business 
March 25, 2011
Friday
11:00 am to 12:30 pm
John Lynch
Topic:
 TBA
University of Colorado
Leeds School of Business
March 31, 2011
Thursday
11:00 am to 12:30 pm
Rob Palmatier
Topic:
 Lou Stern Award Presentation
University of Washington
Foster School of Business 
April 1, 2011
Friday
11:00 am to 12:30 pm
Marcus Cunha
Topic: 
TBA

University of Washington
Foster School of Business

 

Fall 2010

Presentations are in the Marketing Department in McClelland Hall, Room 320CC

Date/Time Speaker Organization

September 24, 2010
Friday
11:00 am to 12:30 pm

Katherine Loveland
Topic:
 Do (or Don't) Follow My Example: The Effects of Self-Awareness and Social Comparison on Message Compliance

Arizona State University
Department of Marketing

October 1, 2010
Friday
11:00 am to 12:30 pm

Ji Kyung Park
Topic:
 Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
University of Minnesota
Department of Marketing
October 15, 2010
Friday
11:00 am to 12:30 pm
Meng Zhu
Topic:
 Resource Abundance and Conservation in Consumption
Carnegie Mellon University
Department of Marketing
October 22, 2010
Friday
11:00 am to 12:30 pm
Jayati Sinha
Topic:
 Contagious Likes and Dislikes
University of Iowa
Department of Marketing
October 29, 2010
Friday
11:00 am to 12:30 pm
Kelly Herd
Topic: 
Identity Representation in Customization
University of Colorado
Department of Marketing
November 12, 2010
Friday
9:00 a.m. to 4:30 p.m.
Lisle & Roslyn Payne Research Symposium 
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The University of Arizona
Department of Marketing

 

For additional information, please contact us.