Areas of Expertise
- Marketing Strategy
- International Marketing
Michael J. Barone and Tirthankar Roy (2010), “Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response,” Journal of Marketing, 74 (March), 121-132.
Michael J. Barone and Tirthankar Roy (2010), “The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective,” Journal of Consumer Psychology, 20 (1), 78-89.
C. Rungie, G. Laurent, F.D. Riley, Donald G. Morrison and Tirthankar Roy (2005), “Measuring and Modeling the (Limited) Consistency of Free Choice Attitude Questions”, International Journal of Research in Marketing, 22 (3), 309-318.
S. R. Chakravarty and Tirthankar Roy (1985), “Measurement of Fuzziness: A General Approach,” Theory and Decision, 19, 163-69.