Sushila Umashankar

Retired Professor of Practice in Marketing

Areas of Expertise

  •  Psychology of consumer decision making
  •  Consumer choice in investment options, charitable giving, and brand options
  •  How men and women differ in decision making as consumers


BNAD 277: Analytical Methods for Business
MKTG 555 - Special Topics/Marketing Strategy
MKTG 572 - Marketing Research for Managers

Professional Associations

  • American Marketing Association
  • American Statistical Association
  • The International Institute of Forecasters


  • Undergraduate Teaching Award Recognizing Excellence in Marketing Education, Spring 2001, Collegiate Chapter, American Marketing Association
  • Outstanding Educator and Mentor, Spring 2000 by the Student Alumni Association
  • Beta Gamma Sigma, 1975
  • Pan Asian Community Alliance Woman of the Year Award, 2001