Roberta Schultz

Senior Lecturer in Marketing
Faculty Director, Marketing Minor Program

Areas of Expertise

  •  Sales
  •  Sales management
  •  Generational imapact in sales arena


MKTG 376: Marketing Analytics
MKTG 459: Product Management

Teaching Interests

Marketing Analytics
Marketing Management
Electronic Marketing
Sales & Sales Management


Application focused research underscored by theoretical foundations  - sales, social media, generations, collaborative communication, technological teaming. The Journal of Personal Selling & Sales Management, Journal of Marketing Theory and Practice, Industrial Marketing Management, Journal of Selling & Major Account Management, Marketing Management Journal, The Journal of Business and Industrial Marketing and American Journal of Business.


Western Michigan University Business College Service Award and Research Award, Selected as Associate Editor of American Journal of Business (2010-2014).