Nooshin Warren

Assistant Professor of Marketing


Ph.D. in Business Administration - Marketing, Texas A&M University, 2016

Areas of Expertise

Empirical Modeling/Marketing Strategy:

  • New product development & innovation
  • Firm/stock market communication strategies
  • Measuring the financial value of marketing actions and assts
  • The impact of top management on the effectiveness of marketing actions

Teaching Interests

Marketing Research

Current Research:

Working Papers and Manuscripts under Review:
Warren, Nooshin and Alina Sorescu, “Diminishing Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output,”
  - EMAC Best Paper of the Conference Based on a Doctoral Dissertation 

Warren, Nooshin and Alina Sorescu, “When 1+1>2: How Investors React to New Product Releases Announced Concurrently with other Corporate News” 

Works in Progress:
Warren Nooshin, Shuba Srinivasan, and Alina Sorescu, “The View from the Top: How Top Management affects the Valuation of Innovation”
-  Winner of the WCAI (Wharton Customer Analytics Initiative) Equilar research proposal competition

Warren Nooshin, Alina Sorescu, Joseph Johnson, and Shyam Kumar “Beyond Signaling: Do Firms Use New Product Preannouncements to Learn from the Stock Market?”

Sorescu, Alina, Nooshin, Warren, and Larisa Ertekin, “Event Study Methodology in the Marketing Literature”

 Warren Nooshin, “Good News, Bad News or Mixed News: How the Sequencing of Corporate Announcements affects Firm Value”

Conference Reviewer :

American Marketing Association Winter Conferences
Product Development and Management Association (PDMA) Research Forum​

Awards and Honors:

2016                Mays Business School Outstanding Research Award by a Doctoral Student
2015                Sheth AMA Doctoral Consortium Fellow, London Business School
2014                Mays Business School Merit Award
2014                EMAC Best Paper of the Conference Based on a Doctoral Dissertation
2014                Runner-up in the PDMA Consortium Speed Funding Dissertation Competition
2011-2016    Texas A&M University PhD Excellence Fellowship
2011-2016    Mays Business School Marketing Department Research Scholarship