Areas of Expertise
Empirical Modeling/Marketing Strategy:
- Corporate Activism, Corporate Political Culture
- New Product Development and Innovation
- Firm/stock Market Communication Strategies
- Financial Consequences of Marketing Actions and Assets
Warren, Nooshin and Alina Sorescu (2017) “When 1+1>2: How Investors React to New Product Releases Announced Concurrently with other Corporate News,” Journal of Marketing, 81(2), 64-82.
Warren, Nooshin and Alina Sorescu (2017) “Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output,” Journal of Marketing Research, 54(5), 799-815.
Sorescu, Alina, Nooshin Warren and Larisa Ertekin (2017) “Event Study Methodology in the Marketing Literature: An Overview,” Journal of the Academy of Marketing Science, 45(2), 186-207.
Corporate Activism and Firm Value – with Yashoda Bhagwat, Joshua T. Beck, and George F. Watson IV
The View from the Top: How CEOs Functional Background Impact Firms’ Innovation- with Alina Sorescu and Shuba Srinivasan
Work in Progress:
“Endorser’s Folly, Fit and Fame: How The Fit and Fame Moderates the Effect of Endorser’s Transgression on Firm Value”, with Colleen Harmeling and Joshua Beck
“Writing Research Papers That Have a Larger Impact; The effect of Curse of Knowledge”, with Tianyu Gu, Matthew Farmer, and Caleb Warren
“Which Firms Engage in Corporate Activism and Which Firms Do It Better?”, with Yashoda Bhagwat and Joshua T. Beck
“The Effect of Firm’s Political Culture on Innovation Risk Level”, with Yashoda Bhagwat and Danny Martinez
“The Aftermath of #MeToo Movement; The Effect of Gender Perceptions and Consumption”, with Danny Martinez and Alyssa Croft
Awards and Honors: