Nooshin Warren

Assistant Professor of Marketing


Ph.D. in Business Administration - Marketing, Texas A&M University, 2016
Master of Business Administration (MBA), Sharif University of Technology
Bachelor of Science in Industrial Engineering (System Dynamics Analysis), Sharif University of Technology

Areas of Expertise

Empirical Modeling/Marketing Strategy:

  • Corporate Activism, Corporate Political Culture
  • New Product Development and Innovation
  • Firm/stock Market Communication Strategies
  • Financial Consequences of Marketing Actions and Assets

Teaching Interests

Marketing Research
Marketing Models
Marketing Strategy


Warren, Nooshin and Alina Sorescu (2017) “When 1+1>2: How Investors React to New Product Releases Announced Concurrently with other Corporate News,” Journal of Marketing, 81(2), 64-82. 

Warren, Nooshin and Alina Sorescu (2017) “Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output,” Journal of Marketing Research, 54(5), 799-815.

Sorescu, Alina, Nooshin Warren and Larisa Ertekin (2017) “Event Study Methodology in the Marketing Literature: An Overview,” Journal of the Academy of Marketing Science, 45(2), 186-207.   

Current Research:

Working Papers:

Corporate Activism and Firm Value – with Yashoda Bhagwat, Joshua T. Beck, and George F. Watson IV

The View from the Top: How CEOs Functional Background Impact Firms’ Innovation- with Alina Sorescu and Shuba Srinivasan

Work in Progress:

“Endorser’s Folly, Fit and Fame: How The Fit and Fame Moderates the Effect of Endorser’s Transgression on Firm Value”, with Colleen Harmeling and Joshua Beck

“Writing Research Papers That Have a Larger Impact; The effect of Curse of Knowledge”, with Tianyu Gu, Matthew Farmer, and Caleb Warren

 “Which Firms Engage in Corporate Activism and Which Firms Do It Better?”, with Yashoda Bhagwat and Joshua T. Beck

“The Effect of Firm’s Political Culture on Innovation Risk Level”, with Yashoda Bhagwat and Danny Martinez

 “The Aftermath of #MeToo Movement; The Effect of Gender Perceptions and Consumption”, with Danny Martinez and Alyssa Croft  

Professional Affiliations:  

American Marketing Association 
Association of Consumer Research 
Ad Hoc Reviewer:
Journal of Marketing  
Journal of Marketing Research 
Journal of Academy of Marketing Science
Winter and summer AMA Conference


Awards and Honors:

2019         Marketing Strategy Consortium Young Faculty Fellow
2019         PDMA Consortium Young Faculty Mentor 
2018         Eller College Small Research Grant ($1500)
2018         Finalist for JAMS Sheth Foundation Best Paper of 2017 
2017         Eller Marketing Department Small Grant ($3000)
2016         Mays Business School recipient of Outstanding Research Award 
2015         Sheth AMA Doctoral Consortium Fellow, London Business School
2014         Mays Business School Merit Award
2014         EMAC Best Paper of the Conference Based on a Doctoral Dissertation 
2011-2016  Texas A&M University PhD Excellence Fellowship
2011-2016  Mays Business School Marketing Department Research Scholarship