Nooshin Warren

Assistant Professor of Marketing

Degrees

Ph.D. in Business Administration - Marketing, Texas A&M University, 2016

Areas of Expertise

Empirical Modeling/Marketing Strategy:

  • New product development & innovation
  • Firm/stock market communication strategies
  • Measuring the financial value of marketing actions and assts
  • The impact of top management on the effectiveness of marketing actions

Courses

MKTG440 Marketing Research

Teaching Interests

Marketing Research

Selected Publications:

Warren, Nooshin and Alina Sorescu, " Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future​",  forthcoming, Journal of Marketing Research. (http://journals.ama.org/doi/pdf/10.1509/jmr.14.0119)

Warren, Nooshin and Alina Sorescu, "When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News​", forthcoming, Journal of Marketing (http://journals.ama.org/doi/pdf/10.1509/jm.15.0275 )

Awards and Honors:

2016                Mays Business School Outstanding Research Award by a Doctoral Student
2015                Sheth AMA Doctoral Consortium Fellow, London Business School
2014                Mays Business School Merit Award
2014                EMAC Best Paper of the Conference Based on a Doctoral Dissertation
2014                Runner-up in the PDMA Consortium Speed Funding Dissertation Competition
2011-2016    Texas A&M University PhD Excellence Fellowship
2011-2016    Mays Business School Marketing Department Research Scholarship