Merrie Brucks

Robert and Kathleen Eckert Professor of Marketing

Degrees

Ph.D. in Marketing, Carnegie Mellon University, 1984

Areas of Expertise

  •  Psychology of Consumer Decision Making
  •  Product Learning
  •  Marketing Communications
  •  Children's response to Advertising

Courses

Undergraduate: MKTG 450 - Buyer Behavior, MKTG 470 - Marketing, Law, and Society
MBA: MKTG 550 - Buyer Behavior
Doctoral: MKTG 696D - Psychological Aspects of Consumer Behavior

Professional Associations

  • Association for Consumer Research
  • American Marketing Association
  • Society for Consumer Psychology
  • American Psychological Society

Awards

  • President, Association for Consumer Research, 2007.
  • Treasurer, Association for Consumer Research, 1993.
  • Robert Ferber award for best article-length manuscript based on a doctoral dissertation in consumer behavior, 1984.
  • Association for Consumer Research Dissertation Proposal Competition winner, 1981.