Merrie Brucks

Robert Eckert Professor of Marketing


Ph.D. in Marketing, Carnegie Mellon University, 1984

Areas of Expertise

  •  Psychology of Consumer Decision Making
  •  Buyer Knowledge and Expertise
  •  Marketing Communications
  •  Children's Responses to Advertising


Undergraduate: MKTG 450 - Buyer Behavior, MKTG 470 - Marketing, Law, and Society
MBA: MKTG 550 - Buyer Behavior; MKTG 572 – Marketing Research for Managers
Doctoral: MKTG 696D - Psychological Aspects of Consumer Behavior

Professional Associations

  • Association for Consumer Research
  • Society for Consumer Psychology
  • American Psychological Society


  • President, Association for Consumer Research, 2007.
  • Associate Editor, Journal of Consumer Research, 2000-2002
  • Treasurer, Association for Consumer Research, 1993.
  • Robert Ferber award for best article-length manuscript based on a doctoral dissertation in consumer behavior, 1984.
  • Conference Co-Chair, Association for Consumer Research, 1996.

Selected Publications

Newman, Kevin P. and Merrie Brucks (2016), "When are Natural and Urban Environments Restorative? The Impact of Environmental Compatibility on Self-Control Restoration," Journal of Consumer Psychology, in press. 

Connell, Paul, Merrie Brucks, and Jesper Nielsen (2014),  “How Childhood Advertising Exposure Can Create Biased Product Evaluations that Persist into Adulthood,” Journal of Consumer Research, 41 (1), 119-134. 

Trump, Rebecca and Merrie Brucks (2012), “"Overlap between Mental Representations of Self and Brand,” Self and Identity, 11 (4), 454-471.

Boland, Wendy, Merrie Brucks, and Jesper Nielsen (2012), “The Attribute Carryover Effect: What the “Runner-up” Option Tells Us About Consumer Choice Processes,” Journal of Consumer Research, 38 (5, February), 872-885.

Xu, Huimin and Merrie Brucks (2011), “Are Neurotics Really More Creative? Neuroticism’s Interaction with Mortality Salience in Determining Creative Interest,” Basic and Applied Social Psychology, 33 (1), 88-99.

Freeman, Dan, Stewart Shapiro, and Merrie Brucks (2009), “Memory Issues Pertaining to Social Marketing Messages about Behavior Enactment versus Non-enactment,” Journal of Consumer Psychology, 19 (4, October), pp. 629-642.

Freeman, Dan, Merrie Brucks, Melanie Wallendorf, and Wendy Boland (2009), “Youths’ Understandings of Cigarette Advertisements,” Addictive Behaviors, 34 (1), pp. 36-42.  

Freeman, Dan, Merrie Brucks, and Melanie Wallendorf (2005), “Young Children’s Understandings of Cigarette Smoking,”Addiction, 100, Issue 10 (October), pages 1537-1545.

Brucks, Merrie, Valarie Zeithaml, and Gillian Naylor (2000), "Price and Brand Name as Indicators of Quality Dimensions," Journal of the Academy of Marketing Science, 28 (3), 359-374.

Costley, Carolyn L., Samar Das, and Merrie Brucks (1997), "Presentation Medium and Spontaneous Imaging Effects on Consumer Memory," Journal of Consumer Psychology, 6 (3), pp. 211-231. 

Spence, Mark T. and Merrie Brucks (1997), "The Moderating Effects of Problem Characteristics on Expert Judgment,” Journal of Marketing Research, 34 (May), pp. 233-247.

Wallendorf, Melanie and Merrie Brucks (1993), "Introspection in Consumer Research:  Implementation and Implications," Journal of Consumer Research, 20 (December), pp. 339-359.

Chinburapa, Vijit, Lon Larson, Merrie Brucks, JoLaine Draugalis, Lyle Bootman, and Christopher Puto (1993), "Physician Prescribing Decisions:  The Effects of Situational Involvement and Task Complexity on Information Acquisition and Decision Making,"Social Science and Medicine, 36 (11), pp. 1473-1482.

Costley, Carolyn L. and Merrie Brucks (1992), "Selective Recall and Information Use in Consumer Preferences," Journal of Consumer Research, 18 (March), pp. 464-474.

Ozanne, Julie L., Merrie Brucks, and Dhruv Grewal (1992), "A Study of Information Search Behavior during the Categorization of New Products," Journal of Consumer Research, 18 (March), pp. 452-463.

Brucks, Merrie and Paul H. Schurr (1990), "The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes," Journal of Consumer Research, 16 (March), pp. 409-419.

Brucks, Merrie (1988), "Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search," Journal of Consumer Research, 15 (June), pp. 117-121.

Brucks, Merrie, Gary M. Armstrong, and Marvin E. Goldberg (1988), "Children's Use of Cognitive Defenses Against Television Advertising:  A Cognitive Response Approach," Journal of Consumer Research, 14 (March), pp. 471-482.

Armstrong, Gary M. and Merrie Brucks (1988), "Dealing with Children's Advertising: Public Policy Issues and Alternatives,"Journal of Public Policy and Marketing, Vol. VII, pp. 98-113.

Brucks, Merrie (1985), "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, 12 (June), pp. 1-16.

Brucks, Merrie, Andrew A. Mitchell and Richard Staelin (1984), "The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach,” Journal of Public Policy and Marketing, Vol. III, pp. 1-25.