Areas of Expertise
- Consumer service experiences
- Ethnographic research methods
- Geographic information systems (GIS) data & analyses
- Consumer retail and service experiences
- Influences of material objects and physical spaces
- Social and environmental impacts of marketing and consumption
Matt studies consumer service experiences and the ways that physical spaces and objects influence them. He has specific expertise in cultural aspects of consumer behavior and marketing systems, space and place, geospatial data collection and analysis, and environmental sustainability.
Matt joined the doctoral program in 2014 and has presented his research at academic conferences in Europe and North America. In addition to his educational experience, Matt also worked in business innovation consulting and residential energy efficiency, as well as in several internships for business and non-profit organizations.
Godfrey, D. Matthew, Linda L. Price, & Robert F. Lusch. “Repair, fragility, and the essence of object life.” Under 1st round review at the Journal of Consumer Research.
Godfrey, D.M. & Feng, P. (2017). Communicating sustainability: student perceptions of a behavior change campaign. International Journal of Sustainability in Higher Education, 18(1). [Master’s thesis research]
Wallendorf, M. & Godfrey, D.M. (2016). Food accessibility in southern Arizona: Mapping the growth, trajectory, and market base of Tucson farmers' markets. MAP Dashboard. Whitepaper funded by The Eller Economic & Business Research Center. (link: http://mapazdashboard.arizona.edu/article/food-accessibility-southern-arizona-mapping-growth-trajectory-and-market-base-tucson-farmers)
Godfrey, D.M.& Wallendorf, M. (2017). Representations of space: methodological tensions in spatial consumer research. Paper accepted for presentation in a special session in October 2017 at the Association for Consumer Research Conference, San Diego, California.
Godfrey, D.M., Lusch, R.F. & Price, L.L. (2017). Ambiguity, Ambivalence and Fragility in Human-Object Relationships. Paper accepted for presentation in a special session in October 2017 at the Association for Consumer Research Conference, San Diego, California.
Godfrey, D. Matthew & Melanie Wallendorf (2017). Negotiated retail servicescapes:
Social interaction and regulation of ownership in ambiguous spaces. Paper presented in a special session in July 2017 at the Consumer Culture Theory Conference, Anaheim, California.
Godfrey, D. Matthew, Robert F. Lusch, & Linda L. Price (2017). Institutional change in market(ing) systems: examining marketing organizations, functions, and channel structures from a system perspective. Paper presented in a special session in February 2017 at the Winter American Marketing Association Conference, Orlando, Florida.
Godfrey, D. Matthew & Melanie Wallendorf (2016, July). Mapping consumption practices: a socio-spatial analysis of food acquisition strategies and tactics. Paper presented in a competitive session in July 2016 at the Consumer Culture Theory Conference, Lille, France.
Godfrey, D. Matthew, Robert F. Lusch, & Linda L. Price (2016, July). Assembling Repair Practices in Liquid Modernity. Paper presented in a special session in July 2016 at the Consumer Culture Theory Conference, Lille, France.
Godfrey, D. Matthew (2015, June). Mapping consumer practice: an interpretive spatial analysis of food acquisition strategies. Poster presented in June 2015 at the Consumer Culture Theory Conference, Fayetteville, Arkansas.
Godfrey, D. Matthew (2014, June). Communicating sustainable food: consumer interpretation and utilization of a sustainable food communication campaign. Poster presented in June 2014 at the British Sociological Association’s Food Study Group Conference, London, UK. [Awarded best poster]
Godfrey, D. Matthew (2013, June). Online environmentalism: The Internet’s effect on the communication and impact of environmental infomediaries. Paper presented in June 2013 at the Canadian Communications Association Conference, Victoria, British Columbia.
Ongoing Research Projects:
“Socio-spatial negotiations and practice trajectories in retail servicescapes”
- Co-author/advisor: Melanie Wallendorf (University of Arizona)
- Methods: Ethnographic participant observation and interviews, GIS analysis (qualitative & quantitative)
“Assembling repair services: a market system analysis”
- Co-authors: Linda L. Price (University of Oregon) & Robert F. Lusch (University of Arizona)
- Methods: Ethnographic participant observation and interviews, netnography, historical analysis (qualitative & quantitative)
“The persistence of choice architecture: preference and choice carryover effects of nudge heavy-handedness”
- Co-authors: Gerald Häubl (University of Alberta) & Benedict Dellaert (Erasmus University)
- Methods: Experimental design (lab and online)
- Doctoral Fellowship, Social Sciences & Humanities Research Council of Canada (2016-2019)
- Making Action Possible Dashboard White Paper Grant, Economic & Business Research Center, University of Arizona (2016)
- University Fellows Award, University of Arizona (2014-2015)
- Joseph-Armand Bombardier Canada Graduate Scholarship, Social Sciences & Humanities Research Council of Canada (2013-2014)
- Queen Elizabeth II Graduate Scholarship, Government of the Province of Alberta (2013)