Areas of Expertise
- Interfirm Relationships (B2B)
- Technology & Innovation
- Sales Force
- Structural Models, Empirical Industrial Organizations
Viswanathan, Madhu, Prokriti Mukherji, Om Narasimhan and Rajesh Chandy, "The Big Picture: Exploring the Performance Impace of being at the Technological Frontier."
Viswanathan, Madhu, "Economic Impact of Category Captaincy: An Examination of Assortments and Prices."
Viswanathan, Madhu, Tony Cui, Mrinal Ghosh, and George John, "Loss-Averse Reference Dependent Contract Choices: Evidence from Sales Force Compensation."
Viswanathan, Madhu, Ranjan Banerjee and Om Narasimhan, "Studying the Switching Behavior of Electricians: Assessing the Impact of Loyalty Programs."