Areas of Expertise
- Consumer Judgment and Decision Making
- Psychology of Money
- Resource Theory
- Social Media and Social Influence on Consumer Behavior
- Consumer Motivation and Goal Pursuit
- Consumer Variety Seeking
Huang, Liang*, Rafay Siddiqui and Anastasiya Pocheptsova Ghosh, “The Effect of Pain of Payment on Variety Seeking Behavior.”
(October 2017). Paper accepted for presentation at the Association for Consumer Research Conference, Special Session (Co-chaired): A New Look into Intrinsic and Extrinsic Motivations of Variety Seeking, San Diego, California.
(April 2017). Paper presented at the Southeast Marketing Symposium, The University of Kentucky, USA.
(April 2017). Poster presented at The Effect of Numerical Markers on Consumer Judgment and Decision-Making Conference, Columbia, USA.