John Yi

Doctoral Student


Ph.D. in Marketing, University of Arizona, expected 2020
M.S., Marketing, Seoul National University, 2015
B.A., Business Administration, Seoul National University, 2013

Areas of Expertise

  • Online Consumer Behavior, Consumer Well-being (satisfaction, happiness)
  • Embodied Cognition, Behavioral Decision Theory, Construal Level Theory 


John joined the program in fall 2015. His research experience includes work in embodied cognition and online information search patterns. His major interest topics are online review and affect.

Research Interests

  • Consumer Psychology
  • Online Consumer Behavior


Awards & Grants

  • National Research Fellowship for Humanities, Korea Student Aid Foundation, 2014
  • Scholarship, Seoul National University, 2010-2013