Jesper Nielsen

Associate Professor of Marketing
Joseph W. Newman Fellow


Ph.D. in Marketing, University of North Carolina at Chapel Hill, 2003

Areas of Expertise

  •  Consumer psychology
  •  Emotion
  •  Learning
  •  Attention
  •  Nonconscious processing
  •  Advertising
  •  Consumer welfare


Undergraduate: Marketing Strategy
Undergraduate: Marketing Research
MBA: Marketing Management
MBA: Marketing Research


  • 2013-2016 Joseph W. Newman Research Fellow
  • 2012 Full-Time MBA Outstanding Faculty Member of the Year
  • 2012 SCP Doctoral Consortium Co-Chair (with Rashmi Adaval, HKUST)
  • Eller Research Fellow (2011-2013)
  • Joseph W. Newman Memorial Junior Faculty Research Award (2009, 2010)
  • 2003 Ph.D. Student Teaching Excellence in Teaching Award (UNC-Chapel Hill)