Daniel Shlossman

Director of Product Management at National Football League


BSBA in Marketing, University of Arizona, 2007

What do you feel the marketing department best prepared you for in your professional career?

Looking back, the marketing department’s dual focus on group and individual learning made a big difference. No matter the company, it is important to be able to adjust to varying work environments. In both core and elective marketing courses, I was expected to do the same. The ability to work as a seamless part of a team or focus on a project individually is integral to being a good employee. Thus far in my career, I have learned that no two situations are exactly the same and my ability to adapt, react, and thrive in different situations has enabled my success.

What experience(s) as a college student helped you pick the career path you are in?

As a junior in the Eller College of Management, I was chosen a recipient of the Think Forward Award, in which I received the opportunity to shadow a senior executive in an industry that interested me. The marketing department sent me to Denver, Colorado, where I met with the Executive Director of the Metro Denver Sports Commission, an Arizona alum. While I had previously worked for the NFL, Phoenix Suns, and Arizona Diamondbacks while in college, this award showed me a whole new side of the sports industry – the non-profit/government sector. This experience led to a great mentor and also my first job out of college at the local Sports Commission in Phoenix. Although my life experience and passion for sports first pushed me down my chosen career path, this opportunity through Arizona’s marketing department further solidified that I wanted to pursue a career in sports.

Any words of advice for future Eller Marketing majors?

Do everything in your power to gain work experience, both during the school year and in the summer. Use everything at your disposal within the Marketing department and Eller, including opportunities to secure work experience. Internships not only give you the opportunity to improve your resume, but the fact that you get to try a company out is even more important. I went into internships thinking that the major benefit was networking and trying to secure a job for the future, but these work experiences were more integral in showing me what I did and did not want to do with my career. Although it would be great to know precisely where you want to work by graduation, knowing what companies aren’t the right fit is just as important.

Can you describe a positive experience that you may have had with the faculty of the Marketing department?

I have countless memories from my time in the classroom at Eller. The unique teaching styles of each of my professors made a true difference in my overall education. Specifically, I was fortunate to have marketing department head Dr. Bob Lusch as my Entrepreneurship Marketing professor senior year. He encouraged in-depth discussion and always related the day's topic to a real world experience, making for hands-on learning. He made a big difference in the development of the marketing plan for my entrepreneurship team’s business plan, which helped us secure a few awards at business plan competitions.