Bikram Ghosh

Associate Professor of Marketing

Degrees

Ph.D. in Marketing, Purdue University, 2007

Areas of Expertise

  • Analytical models of marketing with a focus on firm pricing strategy and competition; models of endogenous search; models of limited consumer attentiveness
  • Effect of user generated review of products on firm competition and strategy
  • Social movements

Courses

MKTG 451 Advanced Analytics/CRM
MKTG 542 Relationship Marketing

Selected Publications

“Strategic price competition and product bundling”, with Subramanian Balachander, Management Science, 2007, Vol 53(1), 159-168.

“Why Bundle Discounts can be a Profitable Alternative to Competing on Price Promotions?” with Subramanian Balachander and Axel Stock, Marketing Science, 2010, Vol 29(4), 624-638.

“Advertising effectiveness, Digital Video Recorders and Product Market Competition”, with Axel Stock, Marketing Science, 2010, Vol 29(4), 638-649.

“Social Sharing of Information Goods: Implications for Pricing and Profits”, with Michael R. Galbreth and Mikhael Shor, Marketing Science, 2012, Vol 31(4), 603-620.

"Competition and Sustainability: the Impact of Consumer Awareness", with Michael R. Galbreth, Decision Sciences, 2013, Vol 44(1), 127-159. Best paper award, Decision Sciences Journal, 2013.

“Bayesian Estimation of a Simultaneous Probit Model Using Error Augmentation: An Application to Multi-buying and Churning Behavior”, with Subramanian Balachander, Quantitative Marketing and Economics, 2013, Vol 11(4), 437-458.

“The Competitive Impact of Targeted Television Advertising Using DVR Technology”, with Michael R. Galbreth and Guangzhi Shang, Decision Sciences, 2013, Vol 44(5), 951-971.

“Impact of Consumer Attentiveness and Search Costs in Firm Quality Disclosure: A Competitive Analysis”, with Michael R. Galbreth, Management Science, 2013, Vol 59(11), 2604-2621.

“Asymmetric Uncertainty and Endogenous Market Segmentation in Experience Goods”, with Michael R. Galbreth, forthcoming, Decision Sciences.

“Optimal Retail Return Policies with Consumer Opportunism” with Guangzhi Shang and Michael R. Galbreth, forthcoming, Productions and Operations Management .

“How Unequal Perception of User Reviews Impact Price Competition” with Pelin Pekgun and Michael R. Galbreth, forthcoming, Decision Sciences.