Anastasiya Pocheptsova

Assistant Professor

Degrees

MA in Advertising, University of Texas, 2002
Ph.D. in Marketing, Yale University, 2008

Areas of Expertise

Judgment and Decision Making, Emotions, Decision Fluency, Self-control

 

JOURNAL ARTICLES

Etkin, Jordan and Anastasiya Pocheptsova Ghosh (2017), "When a Positive Mood Increases Choice Deferral," Journal of Consumer Research, forthcoming

Vonach, Andrew, Vohs, Kathleen, Pocheptsova Ghosh, Anastasiya, and Roy F. Baumeister (2017)," Ego Depletion Induces Mental Passivity: Behavioral Effects Beyond Impulse Control," Motivation Science, 3(4), 321-336

Matherly, Ted and Anastasiya Pocheptsova Ghosh (2017), “Is What You Feel What They See? Prominent and Subtle Identity Signaling in Inter-group Interactions,” Journal of Behavioral Decision Making, 30 (4), 828-842

Labroo, Aparna and Anastasiya Pocheptsova (2016), “Metacognition and Consumer Judgment: Fluency is Pleasant but Disfluency Ignites Interest,” Current Opinion in Psychology, 10 (August), 154-159

Pocheptsova, Anastasiya, Petersen, Francine and Jordan Etkin (2015), “Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-goal Pursuit,” Journal of Consumer Psychology, 25(2), 296-303

Pocheptsova, Anastasiya, Aparna A. Labroo and Ravi Dhar (2010), “Making Products Feel Special: When Metacognitive Difficulty Improves Product Evaluation,” Journal of Marketing Research, 47 (6), 1059-1069

Pocheptsova, Anastasiya and Nathan Novemsky (2010), “When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects,” Journal of Consumer Research, 36 (April), 992-1001

Pocheptsova, Anastasiya, Amir, On, Dhar, Ravi, and Roy F. Baumeister (2009), “Deciding without Resources: Psychological Depletion and Choice in Context,” Journal of Marketing Research, 46(3), 344-355

BOOK CHAPTERS

Labroo, Aparna and Anastasiya Pocheptsova (2017), “What Makes Tomorrow’s Gain Worth Today’s Pain? Cognitive, Motivational, and Affective Influences in Consumers’ Self-control Dilemmas,” International Handbook of Consumer Psychology, Eds. C. Jansson-Boyd & M. Zawisza, Taylor & Francis, London, UK, 447-466