Professor Martin Reimann Awarded Best Paper

By The International Social Cognition Network

The International Social Cognition Network ( awarded marketing professor Martin Reimann and his co-authors Jolie Martin and Mike Norton the International Social Cognition Best Paper Award for their contribution “Experience Theory, or How Desserts are Like Losses” that appeared in the Journal of Experimental Psychology: General. This paper impressed the awards committee "because it was a rigorous investigation of a classic finding, making key theoretical contributions not only to social cognition but to other subdisciplines.” The committee further wrote: "We believe it exemplifies both the importance of cumulative work, by building on classic theory, and the need to continue to do innovative research. An added plus was its great practical importance—it was about our favorite meal: dessert!"