Dr. Bob Lusch, Professor of Marketing, has made the Thompson Reuters Most Highly Cited Researchers list for 2016. This means Dr. Lusch has now been on that list for three years in a row! The Thompson Reuters Most Highly Cited Researchers Lists the top 1% of scholars worldwide adjusted by discipline. Translates to 70 scholars worldwide in business and economics. Dr. Lusch was one of eight University of Arizona researchers listed and the only one in the Economics and Business discipline.