MKTG 471 Marketing Policies and Operations

Usually offered

Spring
Summer
Fall

Level

Undergraduate

Prerequisite(s)

MKTG 361
FIN 311
BNAD 314
6 additional units of any 400-level MKTG courses

An integrative, capstone course focusing on comprehensive marketing problems; development, control and auditing of marketing organizations and operations. This course is best taken in the final semester before graduation. Writing Emphasis Course.