MKTG 440 Marketing Research

Usually offered

Spring
Fall

Level

Undergraduate

Prerequisite(s)

MKTG 361

Concepts and techniques of research for marketing decisions; problem definition, determination of information needs, sources, methods of gathering and analyzing data; presentation of findings for management. Should be taken in 2nd semester of the cohort. Credit allowed for only one of MKTG 440 or 480 towards major.