Marketing Minor

Letter from the Director

Apply for the Marketing Minor Program!

Applying to the Marketing Minor Program is a fast process with NO application fee.

Accepting applications for Summer 2016!


The Marketing Minor is a unique niche program designed for non-business majors who want to enhance their career flexibility. As Director of the program, I want to thank you for your interest and invite you to join us next summer. Applications will be accepted in the fall and spring until the limited number of seats are filled.

Check out the News & Events and Curriculum links for more exciting information about our welcome breakfast, orientation session, coursework, career sessions, Breakfast of Champions presentations to final graduation. See our Facebook page for photos from 2015.

Faculty coordinate their assignments and course content throughout the program to help Marketing Minor teams create a marketing plan for a company.  Final presentations are presented at the Breakfast of Champions Event on the last day of classes for Summer Session II.  All teams receive feedback about their projects from professional judges.  Three teams are recognized as the top projects. I think you’ll be amazed at how much you will learn and how you can demonstrate that in these projects which you can share with future employers.

Read what students like you have said about the program.  Across the diverse group of majors, students indicate they had a very positive experience.

Since you are probably interested in learning more about how this minor can improve your career opportunities, check out our testimonials page to learn more about what our marketing minor alums had to say about the program and how it enhanced their careers. Let us work with you to help expand your own career opportunities.

It’s going to be a great summer.  Join us for your academic and personal success as an Eller Marketing Minor.  Feel free to contact me with any questions.

Roberta Schultz, Ph.D.
Eller Marketing Minor Director


One Summer & Done

The 18-unit program is designed so that all admitted students will be registered for the courses simultaneously and be able to complete the program in one summer. Admission to the minor program is competitive.

The Marketing Department is consistently ranked highly when compared to marketing departments at peer business schools. The department is committed to offering a quality learning experience for non-business students wanting to add marketing education to their major course of study.


Program Benefits

Guaranteed Registration: You can be pre-registered in all required courses so that completion of the minor is not dependent on gaining admission to the needed classes that might be closed.

Fast Completion: The entire minor can be completed in one summer of full-time attendance (the presession classes can be taken during the fall or spring semesters if you can register in those two classes using regular registration).

Cohort System: You will take the core classes with the same cohort of students which is the typical method for MBA programs. Working with the same students allows team learning and social networking.

Admission: Admission to the program is competitive, applications are accepted during the fall and Spring semesters. Fall and spring admission decisions will be made on a rolling basis (approximately monthly) until all seats are filled in the spring.

Commitments: The Marketing Department will make it possible for admitted students to complete the Marketing Minor in one summer. As a marketing minor student, you must commit to registering for the entire block of courses in one summer. Spreading courses over two summers is not allowed because a new cohort will be entering then.


Benefits For You

The Marketing Minor can be a valuable addition to your major course of study. This 18-unit, one summer cohort program is an efficient way to complete a minor at the University of Arizona with guaranteed access to the needed courses. Faculty with academic and experiential credentials will provide the instruction. The business and communication skills offered in the program can be utilized in a variety of careers related to the following non-business degrees:

  • Communications
  • Media Arts
  • Journalism
  • Psychology
  • Sociology
  • Fine Arts (Music, Art)
  • English/Creative Writing
  • Retail and Consumer Studies
  • Regional Development
  • Computer Science
  • Foreign Language
  • Other majors with non-profit or entrepreneurial interests
  • Interdisciplinary Studies Program (see advisor)



For more information about the Marketing Minor, please contact us at: