Students can obtain a Master's in Business Administration (MBA) degree with a concentration in marketing in the Full-Time Eller MBA program.
The core MBA required course is MKTG 510 which provides a foundation in marketing management. The other recommended course is MKTG 572 marketing research, which allows one to systematically gather and interpret information on consumers, competitors and the competitive marketplace. Students will choose three additional Marketing courses to complete their concentration, a total of five courses are required.
Career opportunities related to the marketing concentration include positions such as: brand manager, category manager, new product or innovation analyst, account management and/or business-to-business sales, marketing planner and customer relations manager.
MBA graduates with a marketing emphasis have been employed by firms such as:
- American Express
- Astec Energy
- Harry & David
- Los Alamos National Laboratories (technical marketing)
- Office Depot
- Procter & Gamble
- Target Stores
- US Airways
For more information on the Master's Program in Marketing, please visit our website here.
For additional information, please contact us.