Socio-Cultural Consumption Reading Group

The socio-cultural consumption reading group meets to discuss contemporary research in the areas of consumer behavior and marketing strategy. Meeting twice a month since the last 5 years, the group has covered a wide variety of articles, a small selection of which is presented on the bottom of this page. Articles come from a variety of journals including:

1) Journal of Consumer Research

2) Journal of Marketing

3) Journal of Marketing Research

4) Journal of Consumer Culture

5) Consumption markets and culture

6) Marketing Theory

7) American Journal of Sociology

8) Poetics

… and others

Participants:

 

Recent Readings:

Sep 10th 2018 :  Katharina C Husemann, Giana M Eckhardt; Consumer Deceleration, Journal of Consumer Research, ucy047, https://doi.org/10.1093/jcr/ucy047

Sep 24th 2018: Leighanne Higgins, Kathy Hamilton; Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering, Journal of Consumer Research, ucy046, https://doi.org/10.1093/jcr/ucy046

Oct 8th 2018: Ashlee Humphreys and Gregory S. Carpenter (2018) Status Games: Market Driving Through Social Influence in the U.S. Wine Industry. Journal of Marketing: September 2018, Vol. 82, No. 5, pp. 141-159. https://doi.org/10.1509/jm.16.0179

Oct 22nd 2018 : Rebeca Perren and Robert V. Kozinets (2018) Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal of Marketing: January 2018, Vol. 82, No. 1, pp. 20-36. https://doi.org/10.1509/jm.14.0250

For additional information, please contact us.