The following matrix is intended to guide students in selecting a group of Marketing electives appropriate to a given career path.
This group of major electives would be in addition to the required courses for a Marketing major: MKTG 361, 376, 440, 450, and 471.
Consumer Marketing
Product Marketing
459 - Product Management
430 - Retail Marketing
454 - Management of Sales Operations
459 - Product Management
430 - Retail Marketing
454 - Management of Sales Operations
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
Sales and Sales Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Integrated Marketing Communications
430 - Retail Marketing
428 - Sales Communications
454 - Management of Sales Operations
452 - Integrated Marketing Communications
430 - Retail Marketing
Retail Management
430 - Retail Marketing
421 - Services Marketing
454 - Management of Sales Operations
430 - Retail Marketing
421 - Services Marketing
454 - Management of Sales Operations
Industrial Commercial Marketing
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
454 - Management of Sales Operations
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
454 - Management of Sales Operations
Product Management
454 - Management of Sales Operations
459 - Product Management
454 - Management of Sales Operations
459 - Product Management
Sales Force Management
428 - Sales Communication
454 - Management of Sales Operations
459 - Product Management
421 - Services Marketing
428 - Sales Communication
454 - Management of Sales Operations
459 - Product Management
421 - Services Marketing
International Marketing Management
International Marketing Management
456 - International Marketing Management
454 - Management of Sales Operations
456 - International Marketing Management
454 - Management of Sales Operations
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
Sales and Sales Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Integrated Marketing Communications
430 - Retail Marketing
428 - Sales Communications
454 - Management of Sales Operations
452 - Integrated Marketing Communications
430 - Retail Marketing
Retail Management
430 - Retail Marketing
421 - Services Marketing
428 - Sales Communications
454 - Management of Sales Operations
430 - Retail Marketing
421 - Services Marketing
428 - Sales Communications
454 - Management of Sales Operations
Marketing Research
Marketing Research
459 - Product Management
421 - Services Marketing
452 - Integrated Marketing Communication
459 - Product Management
421 - Services Marketing
452 - Integrated Marketing Communication