Career Path Matrix

The following matrix is intended to guide students in selecting a group of Marketing electives appropriate to a given career path.

This group of major electives would be in addition to the required courses for a Marketing major: MKTG 361, 376, 440, 450, and 471.

Consumer Marketing

Product Marketing
459 - Product Management
430 - Retail Marketing
454 - Management of Sales Operations
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
Sales and Sales Management
428 - Sales Communications
454 - Management of Sales Operations
452 - Integrated Marketing Communications
430 - Retail Marketing
 
Retail Management
430 - Retail Marketing
421 - Services Marketing 
454 - Management of Sales Operations

Industrial Commercial Marketing

Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
454 - Management of Sales Operations
 
Product Management
454 - Management of Sales Operations
459 - Product Management
 
Sales Force Management
428 - Sales Communication
454 - Management of Sales Operations
459 - Product Management
421 - Services Marketing

International Marketing Management

International Marketing Management
456 - International Marketing Management
454 - Management of Sales Operations
Advertising and Promotion Management
425 - Advertising Management
452 - Integrated Marketing Communications
459 - Product Management
421 - Services Marketing
 
Sales and Sales Management
428 - Sales Communications 
454 - Management of Sales Operations
452 - Integrated Marketing Communications
430 - Retail Marketing
 
Retail Management
430 - Retail Marketing
421 - Services Marketing 
428 - Sales Communications
454 - Management of Sales Operations

Marketing Research

Marketing Research 
459 - Product Management
421 - Services Marketing 
452 - Integrated Marketing Communication

 


 

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