Breakfast of Champions
The culminating event of the summer Eller Marketing Minor program is the Breakfast of Champions. Students and faculty meet on the last day for breakfast and presentations of the final team projects. Judges from the business community are selected to view the presentations and provide insight to the students about how their work would be relevant to real world marketing applications.
2016 Breakfast of Champions
Fifteen teams met on August 10 to compete for the 2016 Breakfast of Champions. Despite threats of monsoon rains, the students, faculty, advisors and guests enjoyed a sunny finale to the Summer Marketing Minor. Judges from the business community viewed the presentations and made the tough decision of choosing the top three.
Mokha Advertising, Client: BOCA
A rebranding and awareness campaign for BOCA, a sit-down Mexican restaurant on Speedway and Euclid was the focus of the Winning BOC team presentation. The marketing plan was to target U of A students with a creative platform of print advertising, Sun Link advertising and public relations.
According to the professional judges, the group chose a great target and had good ideas about renovating the store exterior and the store signage. The group indicated the unique benefit was to describe the sit-down experience and highlight the unique tacos and homemade salsas. They emphasized the added value of Chef Maria Mazon. Their promotions were designed to establish BOCA as a fun, sit-down Mexican food restaurant, build new customers and maintain loyal supporters. The idea was well researched and their idea was professionally executed in their display and presentation.
Congratulations to Anna Fabrizio - Communication, Kayley Schiffler – Retail & Consumer Science, Marshall Daines - Communication, Olivia Brown – Communication and Psychology, Hunter Kerr – Journalism.
David Slavin, Account Executive, ZMark On Target Promotional Products and Printing, a BOC judge for over ten years commented – “This was a very competitive year. The students’ creativity, energy and enthusiasm are contagious! It is my pleasure to mentor future marketing professionals.
Olympus, Client: Embassy Tires and Wheel
The Embassy team placed second with their proposal for a Tucson family owned tire, wheel, and auto service company. Judges indicated they provided good competitive analysis and creative recommendations. The team produced a TV commercial for Embassy that placed a large focus on the unique selling proposition that focused on the family business and local relationships. Group members/majors were Matt Pugliese – Urban and Regional Development, Angelina Elias – Film & Television, Austin West – Information Science & Esociety, Kaitlyn O’Kane – Graphic Design, and Raul Hernandez – Natural Resources.
Returning Judge Dee Anne Thomas, Local Sales Manager, KMSB/KTTU Television was impressed with the students’ presentation skills and felt their slogan of “Join our Pit Crew” worked well with the male target demographic.
Eclipse, Inc., Client: Roadrunners
The third project recognized by the judges was a campaign for Tucson Roadrunners, AHL affiliate of the Arizona Coyotes hockey team.
The group was commended for promotion of a sporting team to U of A students and other residents in Tucson. The group's unique selling proposition was to encourage internships and Ambassadors to encourage their peers to attend games and events. They provided ways to expand the fan base with a message of freezing the desert which was recognized as a great idea by the judges. The members were Dylan Roe – Economy and Industry, Melissa Gardner - Microbiology, Devin Devine – Political Science and Kevin Wise - Communication.
“PinPoint,” a navigation app that allows users to navigate and connect with others while inside any University of Arizona building was chosen as the winning project of the Breakfast of Champions Event. According to the professional judges, the group did a good job of selecting their target market and developing a unique selling proposition to provide students and faculty with helpful tips and updates. The group indicated the big idea is efficiency. Building on their own cultural diversity of group members, they incorporated multiple languages as part of their offering to support the wide range of potential users on campus. The idea was well researched and their idea was professionally executed in their display and presentation. Congratulations to Marissa Goldman- Philosophy and Psychology, Ilse Rodriguez - Journalism, Yu Wu - Psychology, Ana Padres - Economics, Aiesha Lankster, - Communication and Ryan Weaver - German Studies.
David Slavin, Account Executive, ZMark On Target Promotional Products and Printing commented – “I have been honored to have been asked to judge the Breakfast of Champions every year since its inception. Judging the event is always rewarding. The students’ creativity, energy and enthusiasm are contagious! It is a wonderful opportunity to mentor the next generation of marketing professionals."
The second place team proposed “PetTrax” an easy to use, reliable, painless, environmentally friendly method of GPS tracking for pets. The group recommended partnering with Petco and Petsmart to create the collar and chip in stores with their tag-printing device. The goal was to help suffering or lost pet owners, to overcome some of the problems associated with micro chips and to reduce the number of sheltered animals. Ellen DeGeneres was suggested as a spokesperson of their product. Judges liked the partnering and promotion ideas. Group members were Anna Arakelova – Film & Television, Julian Cronen – Journalism, Mason Gregory – Communication, Zachary Roben – SISTA and Elizabeth Woods – Psychology.
Returning Judge Dee Anne Thomas, Local Sales Manager, KMSB/KTTU Television was impressed with the students’ use of the newest social media and marketing tools in their marketing plans.
The third project recognized by the judges was "four2six," an application which enables the user to find drink specials at local bars, check in and connect with friends. The group was commended for developing an app for college students starting at the University of Arizona and expanding to other universities. The group's unique selling proposition was to be a one-stop application that is free and accessible to all smartphone devices unlike some other similar applications. The members were Cyrus Afkhami, Kelly Balogh, Monica Deicke, Maddie Freeman, Summer Tassin and Jeremy Verbin. The summer Marketing Minor provided them the opportunity to collaborate between their majors of Communication, Economics and Psychology.
“The Breakfast of Champions was a fantastic experience. I was energized by the creativity, commitment and marketing focus demonstrated by everyone who participated.” Judge Andy Schwabe, Director of Marketing and Creative Services, KGUN 9 and CW Tucson.
Judges in 2014 who provided their expertise were Jim Arnold, Vice President and General Manager KGUN/KWBA TV (Journal Broadcast Group), David Slavin, Account Executive, ZMark On Target Promotions and DeeAnne Thomas, General Sales Manager, KMSB-TV/KTTU-TV . The three judges were impressed by the professionalism of all the final projects. They enjoyed the presentations and indicated their decisions were very difficult due to the hard work of the Eller Marketing minor students.
"TravelBug," a marketing campaign for a unique smart phone app and website, was chosen as the winning project of the Breakfast of Champions Event. According to the professional judges, the group did a good job of selecting their target market and developing a unique selling proposition to attract those travelers. The group indicated the big idea is that TravelBug will offer a tour like no other, where tourists can visit the local historical and natural sites of the cities and countries visited while getting the true feel of the culture and customs of the indigenous people through their unique contact with a local guide who is expert in their environment. The idea was well researched and their idea was professionally executed in their display and presentation. Congratulations to Alexandra Bates, Kristin Larson, Laura Kassman . They indicated their Marketing minor will help them enhance their Communications and Visual Communication/Studio Art majors.
Food in Root
Health conscious college students who are engaged in the community and appreciate food as a part of their social life were the target market for the second place winner - "Food in Root." The group developed a creative slogan of "Keep Tucson Fresh" using social media and promotional events to encourage students to see the farmer’s markets as a social outing and shopping destination. Judges liked the promotion ideas for the small business and their focus of a healthy, engaged lifestyle and awareness for college aged students. Group members combining their Marketing Minor with majors from Communication, Studio Art, Journalism and Psychology were Sydney Capter, Cara Boone, Lexus Scott, Theresa Delaney, and Ye Wang.
The third project recognized by the judges was "Intermission," a service that would stream news coverage to online-streamed content in the form of a news ticker or a push notification. Paired with Netflix, it was proposed to be an optional service that required no extra fee, and could be controlled and customized in a user's personal settings. Judges felt the customization option would appeal to potential users. The group was commended for their promotional plans to stimulate product adoption on Netflix accounts and to attract new Netflix users. The group's unique selling proposition was to help consumers stay in the loop of important news while being able to binge on their favorite entertainment shows. The members were Sam Gilbert, Olivia Cain, Alex Guyton, Riley Lyons, Sam Robins. The summer Marketing Minor provided them the opportunity to collaborate between their diverse majors - Film and Television, Journalism, Film and Video Production, Psychology, and Communication.
For more information about the Marketing minor, please contact us at:
- Email: firstname.lastname@example.org
- Phone: 520.621.1309