Recently Accepted and Published Research

 Current Students


Ignacio Luri

 

Luri, I., & Schau, H.J. (2017, Oct). I Speak Starbucks, Do You?: Distinction and Inclusion on Linguistic Brand Codes. Paper presented at the Association for Consumer Research Conference, San Diego, CA.

Luri, I., & Schau, H.J. (2017, Oct). Follow the Code: The Impact of Linguistic Brand Codes on Brand Journeys. Paper presented at the Association for Consumer Research Conference, San Diego, CA.

Schau, H.J. & Luri, I. (2017, Oct) Enhancing Wellness: Melding Humans and Objects with Common Purpose. Paper at the Association for Consumer Research Conference, San Diego, CA.

 


 

Matt GodfreyGodfrey, D.M., Lusch, R.L. & Price, L.P. (2017, Feb). Institutional change in market(ing) systems: examining marketing organizations, functions, and channel structures form a system perspective. Paper presented at the annual Winter American Marketing Association Conference, Orlando, FL. 

 

 


 

Peng WangPeng Wang, Bikram Ghosh and Yong Liu (2016) "Contingency Selling Under Product Uncertainty and Service Capacity Constraint: A New Pricing Model with Applications to Sports Events"  2017 Winter AMA Conference

 

 

 


 

 

Kristen LaneLane, Kristen E., Jennifer Savary and Jesper H. Nielsen, “When Ignorance is No Longer Bliss: Seeking Threatening Information about Identity-Relevant Brands” in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.

Reimann, M., and Lane, K. (2016, August). “Happy Meal, Healthy Child? Reinforcing effects of toys on meal bundle choices,” paper presented at the American Psychological Association Annual Convention (APA Division 23), Denver, Colorado. 

 

 


 C. Clark Cao, Merrie Brucks, and Martin Reimann (2017) ,"Beauty and Control in Collecting: How Desire For Control Drives the Aesthetic Pursuit of Complete Collections ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.

 C. Clark Cao, Merrie Brucks, and Martin Reimann (2018), Collectors, Completion and Control How Desire for Control Drives Collectors to Complete a Collection,” in Proceedings of the Society for Consumer Psychology, eds. Ryan Hamilton and Cait Lamberton, forthcoming.


 Farmer, Matt and Jesper H. Nielsen, “Moved by fear: Story-based affect drives narrative transportation,” in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.


 Huang, Liang, Rafay Siddiqui and Anastasiya Pocheptsova Ghosh (2017), “The Effect of Pain of Payment on Variety Seeking Behavior.”  , in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.

Yi, John and Jesper H. Nielsen, “Now It’s Personal: The Influence of Touch on the Construction of Preferences”  in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.


 

 

Graduated Students 

Andrew Maciel

André F. Maciel and Melanie Wallendorf (2017), “Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution,” Journal of Consumer Research 43 (February), 726-746.

 

 The Sidney J. Levy award was given to André F. Maciel in 2017 for this dissertation-based article.

 

 

 

 


 

Connell, Paul, Merrie Brucks, and Jesper Nielsen (2014),  “How Childhood Advertising Exposure Can Create Biased Product Evaluations that Persist into Adulthood,” Journal of Consumer Research, 41 (1), 119-134. 


 

Zhang, Jurui, Yong Liu and Yubo Chen (2015), “Social Learning in Networks of Friends versus Strangers,” Marketing Science, 34 (4, July-August): 573-589.

Liu, Yong, Robert E. Lusch, Yubo Chen and Jurui Zhang (forthcoming), “The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation,” in S. Nambisan (ed.) Open Innovation, Ecosystems and Entrepreneurship: Issues and Perspectives, World Scientific Publishing.


 

Newman, Kevin P. and Merrie Brucks (2018), “The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers, Journal of Consumer Psychology, Special Issue on Marketplace Morality, (April), in press.

 

Linda L Price, Robin A Coulter, Yuliya Strizhakova, Ainslie E Schultz; The Fresh Start Mindset: Transforming Consumers’ Lives, Journal of Consumer Research, in press. 

 

Bastos, Wilson and Merrie Brucks (2017), “How and Why Conversational Value Leads to Happiness with Experiential and Material Purchases,” Journal of Consumer Research, October, 598-612.

 

Schultz, Ainslie E., Cait Lamberton, and Jesper H. Nielsen (2017), “Does pulling together lead to falling apart? The self-regulatory consequences of cooperative orientations for the self-reliant,” Journal of Business Research, 81 (December), 70-79.

 

Newman, Kevin P. and Merrie Brucks (2016), “When are Natural and Urban Environments Restorative?  The Impact of Environmental Compatibility on Self-Control Restoration,” Journal of Consumer Psychology, 26 (4), 535-541.

 

Connell, Paul, Merrie Brucks, and Jesper Nielsen (2014), “How Childhood Advertising Exposure Can Create Biased Product Evaluations that Persist into Adulthood,” Journal of Consumer Research, 41 (1), 119-134. 

 This paper won both the Honorable Mention for the Ferber Award and was a Finalist for best JCR paper of 2014.