Program of Study

Marketing Major Requirements

Requirements in the 2007-2008 catalog for marketing majors are as follows:

MKTG 361 is required for all business majors.
18 credits in 400-level MKTG courses:
- 12 credits from MKTG 376, 440, 450, 471
- 9 credits from other 400 level MKTG courses

The requirements for a Bachelor of Science in Business Administration with a major in marketing can be found on-line in The University of Arizona General Catalog.

By using Student Link, you can view your Student Academic Program Report (SAPR) to see what courses have been completed and what remains. Remember that the system assumes you will complete courses that you are currently taking and those that you are registered to take in a subsequent semester.

Marketing Learning Outcomes

The undergraduate marketing curriculum will prepare students to become marketing professionals by developing the knowledge and skill bases necessary for professional success. Click the links below to see the learning outcomes and knowledge base exhibits of characteristics we expect our graduates to embody:

Learning Outcomes for Marketing Undergraduates Exhibit
Knowledge Base for Marketing Undergraduates Exhibit

Course Sequencing

In order to meet prerequisite requirements, the following guideline suggests courses taken the last four semesters before graduation.

Year of Study	Semester	Course
Junior Year	1st Semester 2nd Semester	MKTG 361 MKTG 376 and 450
Senior Year	3rd Semester 4th Semester	MKTG 440 and 400-level elective(s) MKTG 471 and 400-level elective(s)

Sample Course Sequences for the major and business core classes can be found at Undergraduate Programs Four-Year Plans.

Prerequisites

MKTG 361 is a prerequisite for all 400-level classes
MKTG 450: MKTG 361 is the only prerequisite
MKTG 440: MKTG 361, 376, and 450 are prerequisites
MKTG 471: MKTG 361, 376, MGMT 310A, FIN 311 and 6 other units of 400 level MKTG courses are prerequisites

For a complete list of marketing courses and electives see the courses page.

For additional information, please contact us.

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