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Undergraduate Marketing Courses
There are three types of Marketing courses available:
Professional Core Courses
Required for all Business Majors
MKTG 361 - Intro to Marketing (Summer, Fall, Spring)
Role of marketing in the economy and in business and non-profit organizations; environmental factors affecting marketing; nature of marketing management decisions. Should be taken in the first semester of the Cohort. Prerequisite(s): Professional Admission to the Eller College. |
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Required Major Courses
Required for Marketing Majors Beginning Fall 2007
MKTG 376 - Marketing Analytics (Fall, Spring, Summer)
Quantitative and analytical skills related to marketing; includes use of statistical packages and analysis with common marketing and financial metrics.
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MKTG 440 - Marketing Research (Fall, Spring, Summer)
Concepts and techniques of research for marketing decisions; problem definition, determination of information needs, sources, methods of gathering and analyzing data; presentation of findings for management. Should be taken in 2nd semester of the cohort. Prerequisite(s): MKTG 361. Credit allowed for only one of MKTG 440 or 480 towards major. |
MKTG 450 - Buyer Behavior (Fall, Spring, Summer)
Customer behavior and the application of concepts and research findings from the behavioral sciences in the solution of marketing problems. Prerequisite(s): MKTG 361 and 440. |
MKTG 471 - Marketing Policies and Operations (Fall, Spring, Summer)
An integrative, capstone course focusing on comprehensive marketing problems; development, control and auditing of marketing organizations and operations. This course is best taken in the final semester before graduation. Writing Emphasis Course. Prerequisite(s): MKTG 361, FIN 311, MAP 310A, B AD 314, and 6 additional units of any 400-level MKTG courses. |
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Elective Major Courses
Three additional 400 level major courses
are required. Students who have a career path in mind should
choose the 400 level courses that best match their needs.
Course offerings vary be semester.
MKTG/RCSC 400 - Retail Strategy
Development, organization, implementation, and control of retail strategies in the context of the retail mix of product, price, promotion, and distribution. Case studies used to apply the concepts. Taught by Retail and Consumer Sciences Faculty. Prerequisite(s): ACCT 200, B AD 303 or MKTG 361. Identical to RCSC 400 |
MKTG 421 - Services Marketing
Marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, relationship marketing, etc. Prerequisite(s): MKTG 361. Credit allowed for only one of MKTG 421 or MKTG/RCSC 424. |
MKTG 425 - Advertising Management
The management and development of effective advertising communications; needs and market identification, message creation, media selection, and measurement of results.
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MKTG 428 - Sales Communications
Persuasion, negotiation, and customer relationship management in interpersonal marketing communications; application of selling skills in business settings.
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MKTG 452 - Integrated Marketing Communications
Role of advertising and special promotions in the economy and business and nonprofit organizations, concepts and strategy for programs, budgets, media selection, evaluation of effectiveness. Prerequisite(s): MKTG 361.
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MKTG 454 - Management of Sales Operations
The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations. Prerequisite(s): MKTG 361. |
MKTG 455 - Management of Distribution Systems
Nature and operation of channels in the distribution of goods and services; economic and behavioral problems in wholesaling and retailing; marketing logistics.
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MKTG 456 - International Marketing
Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketers. Prerequisite(s): MKTG 361. |
MKTG 459 - Product Management
Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio. Prerequisite(s): MKTG 361. |
MKTG 460 - Special Topics
This course will explore emerging and relevant topics in the field of marketing that are not covered in other courses
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MKTG 470 - Marketing and Public Policy
Trends in public opinion, legislation and practices of governmental regulatory bodies; implications for marketing decision making; role of marketing research in public policy development. Prerequisite(s): MKTG 361 |
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