Undergraduate Program

Marketing tudents

Marketing careers include:

Product Management
Sales
Sales Management
Retailing
Advertising and Promotion
Marketing Research
Industrial Marketing
Distribution Channels
International Marketing

Bachelor of Science in Business Administration, Marketing Major

Students are awarded a B.S.B.A. with a major in marketing. Students must be admitted to the Eller College of Management professional phase in order to declare marketing as their major as well as take any marketing courses.

All advising and registration issues are handled by Eller's Undergraduate Programs office. For information regarding the marketing major, please visit Undergraduate Programs.

Graduates may qualify for positions in product management, sales and sales management, retailing, advertising and promotion, marketing research, industrial marketing, distribution channels, and international marketing. Check out our Careers in Marketing handout for summary information on careers in marketing. To see marketing electives for a few selected career paths, please check the Career Matrix page.

Marketing Minor

The Marketing Department now offers a Marketing minor.

Undergraduate Program Resources

Learn more about the Marketing undergraduate program:

For additional information, please contact us.

RSS