Department News
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2009
October 6, 2009
The Marketing Department & student chapter of AMA host "Marketing Careers Round Table" 
Approximately 60 students met with 21 business professionals for professional networking and career advice. Representatives from a variety of industries such as hospitality, sports, retail, sales, business-to-business, and others participated in round table discussions with marketing students and students of the American Marketing Association (AMA) club to give advice on preparing for the transition from "backpack to briefcase."
March 31, 2009
Student Chapter of the American Marketing Association (AMA) win awards at the 2009 International Intercollegiage Conference in New Orleans.
Students competed against approximately 50 schools in the Kodak Gallery case competition and placed 2nd in the competition. Students developed a marketing strategy and integrated communications plan. First place was won by University of Pennsylvania, Wharton School of Business. The AMA chapter also won awards for the following chapter activities: Philanthropy, Professional Development, and Recruiting Video. Congratulations to the students of the AMA Chapter and Dr. Sue Umashankar, faculty advisor for the student chapter.
Student Chapter of the American Marketing Association (AMA) win awards at the 2009 International Intercollegiage Conference in New Orleans.
Students competed against approximately 50 schools in the Kodak Gallery case competition and placed 2nd in the competition. Students developed a marketing strategy and integrated communications plan. First place was won by University of Pennsylvania, Wharton School of Business. The AMA chapter also won awards for the following chapter activities: Philanthropy, Professional Development, and Recruiting Video. Congratulations to the students of the AMA Chapter and Dr. Sue Umashankar, faculty advisor for the student chapter. Return to Top
2008
December 20, 2008
Marketing Department Seven-Year Academic Program Review
The Marketing Department recently went through its seven-year academic program review. The department would like to thank the external review team for its excellent insight and feedback to The University of Arizona.
Marketing Department Seven-Year Academic Program Review
The Marketing Department recently went through its seven-year academic program review. The department would like to thank the external review team for its excellent insight and feedback to The University of Arizona.
December 11, 2008
Dr. Marvin Goldberg visits the Eller College of Management as a visiting scholar for spring 2009
Dr. Marvin Goldberg is the Irving & Irene Bard Professor of Business Administration in the Department of Marketing at the Smeal College of Business at Penn State University. He is also the two-time recipient of the "Thomas C. Kinnear Journal of Public Policy & Marketing Award" for 2007 & 2008. This award recognizes the article that has made the most significant contribution to the understanding of marketing and public policy issues within the past three years. His article "Creating an Environment in which Youth are Encouraged to Eat a Healthier Diet" published in the Journal of Public Policy and Marketing; special issue on Children and Obesity won him the 2008 award. His article "Heightening Adolescent Vigilance Towards Alcohol Advertising to Forestall Alcohol Usage" published in the Journal of Public Policy and Marketing won him the award in 2007. The marketing department is very excited to have him join our faculty as a visiting scholar for spring 2009.
Dr. Marvin Goldberg visits the Eller College of Management as a visiting scholar for spring 2009
Dr. Marvin Goldberg is the Irving & Irene Bard Professor of Business Administration in the Department of Marketing at the Smeal College of Business at Penn State University. He is also the two-time recipient of the "Thomas C. Kinnear Journal of Public Policy & Marketing Award" for 2007 & 2008. This award recognizes the article that has made the most significant contribution to the understanding of marketing and public policy issues within the past three years. His article "Creating an Environment in which Youth are Encouraged to Eat a Healthier Diet" published in the Journal of Public Policy and Marketing; special issue on Children and Obesity won him the 2008 award. His article "Heightening Adolescent Vigilance Towards Alcohol Advertising to Forestall Alcohol Usage" published in the Journal of Public Policy and Marketing won him the award in 2007. The marketing department is very excited to have him join our faculty as a visiting scholar for spring 2009.
November 19, 2008
Steven Permut won the "Most Distinguished Module Teaching Award" in the Phoenix Executive MBA program. This is the second time he won the EMBA award and it is the sixth teaching award from the Eller MBA program.
Steven Permut won the "Most Distinguished Module Teaching Award" in the Phoenix Executive MBA program. This is the second time he won the EMBA award and it is the sixth teaching award from the Eller MBA program.
October 16, 2008
Honor students, officers of the student chapter of the American Marketing Association (AMA) and Advertising Federation (Ad Fed) clubs, as well as scholarship recipients gather at Professor Robert Lusch's home. Each year Professor Lusch who is also the marketing department head invites students, faculty, and staff to his home for a reception to recognize students for their hard work and accomplishments.
Honor students, officers of the student chapter of the American Marketing Association (AMA) and Advertising Federation (Ad Fed) clubs, as well as scholarship recipients gather at Professor Robert Lusch's home. Each year Professor Lusch who is also the marketing department head invites students, faculty, and staff to his home for a reception to recognize students for their hard work and accomplishments.
October 10, 2008
Students meet with business professionals in a round table discussion to obtain advice on career opportunities in the areas of marketing and sales in a broad spectrum of industries. Representatives from retail, sales, sports marketing, medical companies, hospitality, advertising, public relations, research, b2b, tourism, event management, and technology were in attendance to give advice. There were approximately 25 professionals and 90 students in attendance. Marketing student Kate Daniels said, "This was the most benefical and valuable event I have attended to get career advice and information."
Students meet with business professionals in a round table discussion to obtain advice on career opportunities in the areas of marketing and sales in a broad spectrum of industries. Representatives from retail, sales, sports marketing, medical companies, hospitality, advertising, public relations, research, b2b, tourism, event management, and technology were in attendance to give advice. There were approximately 25 professionals and 90 students in attendance. Marketing student Kate Daniels said, "This was the most benefical and valuable event I have attended to get career advice and information."
October 1, 2008
Professor Robert Lusch, head of the Marketing Department, is noted as the co-author of the most cited JM papers published this millenium.
Professor Robert Lusch, head of the Marketing Department, is noted as the co-author of the most cited JM papers published this millenium.
August 11, 2008
Students from a variety of majors entered the summer 2008 marketing minor cohort at the Eller College of Management this summer to enchance their business skills as well as learn about marketing, sales, and to challenge their overall creativity. The course culminates the summer's coursework with a final project where students present their marketing ideas to a panel of external judges. The judges pick a winner for overall creativity. The judges this year were: Jim Arnold, David Slavin, Tod Smith, and DeeAnne Thomas. Congratulations to student winners: Erich Goodenkauf, Kyle Kim, Carina Lisalda, and Amy Rhodes on their project!
Students from a variety of majors entered the summer 2008 marketing minor cohort at the Eller College of Management this summer to enchance their business skills as well as learn about marketing, sales, and to challenge their overall creativity. The course culminates the summer's coursework with a final project where students present their marketing ideas to a panel of external judges. The judges pick a winner for overall creativity. The judges this year were: Jim Arnold, David Slavin, Tod Smith, and DeeAnne Thomas. Congratulations to student winners: Erich Goodenkauf, Kyle Kim, Carina Lisalda, and Amy Rhodes on their project!
August 1, 2008
After completing their group project assigned in Professor Schau's MKTG 452 class, marketing seniors Kevin Romo-Leon, Charney Marks, Jennifer Schmitt, and Audrey Sibley decided to present their idea to company executives at HeatMax. The class project involved picking a company, performing a target market analysis, creating a detailed marketing campaign including evaluation metrics, and a persuasive presentation selling the campaign to company executives. After successful completion of the project for the class, students decided to actually send the project to the company, HeatMax. The executives were so impressed they invited the students to the company to do the presentation in person and are considering using their idea! The marketing department extends our congratulations to Professor Schau and the students for their hard work and dedication to this project!
After completing their group project assigned in Professor Schau's MKTG 452 class, marketing seniors Kevin Romo-Leon, Charney Marks, Jennifer Schmitt, and Audrey Sibley decided to present their idea to company executives at HeatMax. The class project involved picking a company, performing a target market analysis, creating a detailed marketing campaign including evaluation metrics, and a persuasive presentation selling the campaign to company executives. After successful completion of the project for the class, students decided to actually send the project to the company, HeatMax. The executives were so impressed they invited the students to the company to do the presentation in person and are considering using their idea! The marketing department extends our congratulations to Professor Schau and the students for their hard work and dedication to this project!
June 23, 2008
The Sidney J. Levy Award competition will be held annually in honor of one of the intellectual pioneers of Consumer Culture Theory (CCT). The award is given to the best CCT dissertation article published in the preceeding calendar year. Click here for more information on the award and application instructions. The University of Arizona, Eller College of Management, Department of Marketing is very proud and fortunate to have Dr. Levy as a faculty member and colleague!
The Sidney J. Levy Award competition will be held annually in honor of one of the intellectual pioneers of Consumer Culture Theory (CCT). The award is given to the best CCT dissertation article published in the preceeding calendar year. Click here for more information on the award and application instructions. The University of Arizona, Eller College of Management, Department of Marketing is very proud and fortunate to have Dr. Levy as a faculty member and colleague!
May 16, 2008
Students gather at Professor Linda Price's home to celebrate graduation of three PhD students: Wendy Boland, Paul Connell, and Dixon Ho. Pictured is the entire class of twelve students from left to right: Front row: Michelle Weinberger, Jurui Zhang, Becky Trump, Allison Heim, Dixon Ho, Tandy Chalmers, Kelli Gutierrez. Back row: Ira Payosova, Wendy Boland, James Carver, Paul Connell, and Gunter Wessels. Congratulations to the three graduating students!
Students gather at Professor Linda Price's home to celebrate graduation of three PhD students: Wendy Boland, Paul Connell, and Dixon Ho. Pictured is the entire class of twelve students from left to right: Front row: Michelle Weinberger, Jurui Zhang, Becky Trump, Allison Heim, Dixon Ho, Tandy Chalmers, Kelli Gutierrez. Back row: Ira Payosova, Wendy Boland, James Carver, Paul Connell, and Gunter Wessels. Congratulations to the three graduating students!
April 7, 2008
The University of Arizona's, student chapter of the American Marketing Association(AMA) competed in the 30th AMA International Collegiate Conference and won three prestigious awards.
The chapter took first place in the SABRE Business Simulation. The SABRE's focus was on strategic business and marketing skills. The chapter also won, "Outstanding Chapter Plan" and "Outstanding Communications," which were elements submitted in an annual report and chapter plan report. The chapter is led by Amy Long, Chapter President and Marc Mutnansky, Chapter Vice President, and faculty advisor, Dr. Sue Umashankar. Congratulations go out to the entire chapter as well as the Chapter Presidents and Executive Board Members: Mike Schwing, Jenny Nakashima, Marissa Newman, Alicia Pfeiffer, Chris Trotter, and Michelle Donnelly. Special congratulations also go to the four students representing the group in the SABRE Business Simulation: Kitty Lang, Mike Schwing, Michelle Donnelly, and Jenny Nakashima. Congratulations Sue and students for a job well done!!
The University of Arizona's, student chapter of the American Marketing Association(AMA) competed in the 30th AMA International Collegiate Conference and won three prestigious awards.
The chapter took first place in the SABRE Business Simulation. The SABRE's focus was on strategic business and marketing skills. The chapter also won, "Outstanding Chapter Plan" and "Outstanding Communications," which were elements submitted in an annual report and chapter plan report. The chapter is led by Amy Long, Chapter President and Marc Mutnansky, Chapter Vice President, and faculty advisor, Dr. Sue Umashankar. Congratulations go out to the entire chapter as well as the Chapter Presidents and Executive Board Members: Mike Schwing, Jenny Nakashima, Marissa Newman, Alicia Pfeiffer, Chris Trotter, and Michelle Donnelly. Special congratulations also go to the four students representing the group in the SABRE Business Simulation: Kitty Lang, Mike Schwing, Michelle Donnelly, and Jenny Nakashima. Congratulations Sue and students for a job well done!!
March 28, 2008
The 2008 Think Forward Award winners as well as the 2008 Lisle & Roslyn Payne Outstanding Doctoral Student award winner received their awards and were recognized at the Fourth Annual Thinking Forward: Leadership & Innovation Conference held on March 28, 2008 at the Marriott Tucson University Park Hotel
Pictured left to right: Gabriela Head, Gregory Wayland, Marc Mutnansky, and Tandy Chalmers. Award recipient not picured is Karin Wurm. Click here for more information on the Thinking Forward conference and award winners.
The 2008 Think Forward Award winners as well as the 2008 Lisle & Roslyn Payne Outstanding Doctoral Student award winner received their awards and were recognized at the Fourth Annual Thinking Forward: Leadership & Innovation Conference held on March 28, 2008 at the Marriott Tucson University Park Hotel
Pictured left to right: Gabriela Head, Gregory Wayland, Marc Mutnansky, and Tandy Chalmers. Award recipient not picured is Karin Wurm. Click here for more information on the Thinking Forward conference and award winners.
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2007
November 8, 2007
Shane Geunes, Nike Product Manager, and Bernard Lagat, an Olympic athlete guest lecture in MKTG 459, Product Management class
Students in professor Janakiraman's class had
an opportunity to meet Olympic silver medalist, Bernard Lagat, and Nike product manager, Shane Geunes, to learn firsthand about the product management process and how athletes such as Bernard play an important role in how manufacturers such as Nike develop products.
Shane Geunes, Nike Product Manager, and Bernard Lagat, an Olympic athlete guest lecture in MKTG 459, Product Management class
Students in professor Janakiraman's class had
an opportunity to meet Olympic silver medalist, Bernard Lagat, and Nike product manager, Shane Geunes, to learn firsthand about the product management process and how athletes such as Bernard play an important role in how manufacturers such as Nike develop products.
October 18, 2007
The Marketing Department and the student chapter of the American Marketing Association host a round-table luncheon
Approximately 60 students had lunch with over 20 marketing professionals to discuss opportunities and career paths available for marketing majors. Industries represented included non-profit, retail, sales, pharmaceutical, sports, research, business-to-business, advertising, and more.
The Marketing Department and the student chapter of the American Marketing Association host a round-table luncheon
Approximately 60 students had lunch with over 20 marketing professionals to discuss opportunities and career paths available for marketing majors. Industries represented included non-profit, retail, sales, pharmaceutical, sports, research, business-to-business, advertising, and more.
October 2, 2007
Honor students and AMA & Ad Fed Club officers have dinner at Marketing Department Head, Professor Bob Lusch's home
Students had an opportunity to get to know the department head, staff, and professors of the marketing department in a fun and relaxing environment when they were invited to have dinner at Professor Lusch's home. The weather was perfect and we had a great turnout. Thanks to all who participated!
Honor students and AMA & Ad Fed Club officers have dinner at Marketing Department Head, Professor Bob Lusch's home
Students had an opportunity to get to know the department head, staff, and professors of the marketing department in a fun and relaxing environment when they were invited to have dinner at Professor Lusch's home. The weather was perfect and we had a great turnout. Thanks to all who participated!
August 31, 2007
Assistant Professor Yong Liu selected as a Marketing Science Institute (MSI) Young Scholar
Assistant Professor Yong Liu was invited to the 2007 MSI Fourth Biennial Young Scholars Program in Park City, Utah. MSI Young Scholars are identified every two years based on research output and must be junior faculty members who received a Ph.D. degree within the past 3 to 6 years. There are 29 MSI Young Scholars selected for this year’s program, mostly from top U.S. universities.
Assistant Professor Yong Liu selected as a Marketing Science Institute (MSI) Young Scholar
Assistant Professor Yong Liu was invited to the 2007 MSI Fourth Biennial Young Scholars Program in Park City, Utah. MSI Young Scholars are identified every two years based on research output and must be junior faculty members who received a Ph.D. degree within the past 3 to 6 years. There are 29 MSI Young Scholars selected for this year’s program, mostly from top U.S. universities.
July 11, 2007
Associate Professor June Cotte will be a visiting scholar at the marketing department for the upcoming 07/08 academic year
June Cotte is the George and Mary Turnbull Fellow and Associate Professor of Marketing at the Richard Ivey School of Business. She earned her Ph.D. from the University of Connecticut. Professor Cotte's research interests focus on behavioral issues, including how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and emotional responses to advertising. Her work has appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Managerial Psychology, as well as in other outlets. The department is pleased to have June visit to work with Ph.D. students and Professor Linda Price for the upcoming academic year.
Associate Professor June Cotte will be a visiting scholar at the marketing department for the upcoming 07/08 academic year
June Cotte is the George and Mary Turnbull Fellow and Associate Professor of Marketing at the Richard Ivey School of Business. She earned her Ph.D. from the University of Connecticut. Professor Cotte's research interests focus on behavioral issues, including how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and emotional responses to advertising. Her work has appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Managerial Psychology, as well as in other outlets. The department is pleased to have June visit to work with Ph.D. students and Professor Linda Price for the upcoming academic year.
June 8, 2007
Assistant professor Lan Chaplin from the University of Illinois to join Marketing faculty
Lan Chaplin, who is currently an assistant professor of marketing at the University of Illinois, will join the Marketing faculty during January 2008. Assistant professor Chaplin teaches in the area of consumer behavior and brand management and is best known for her research on children and marketing.
Assistant professor Lan Chaplin from the University of Illinois to join Marketing faculty
Lan Chaplin, who is currently an assistant professor of marketing at the University of Illinois, will join the Marketing faculty during January 2008. Assistant professor Chaplin teaches in the area of consumer behavior and brand management and is best known for her research on children and marketing.
May 3, 2007
UA's Advertising Federation student chapter takes 3rd place in the National Student Advertising Competition
Congratulations to The University of Arizona’s Advertising Federation student chapter for taking 3rd place in the National Student Advertising Competition held in Colorado Springs. According to faculty advisor Ed Ackerley, “This is the best the UA team has done in recent years.” Special thanks goes to the club presidents, undergraduate marketing major students Hartley Kurtz and Gabrielle Pavelko, who shined as leaders at the event.
UA's Advertising Federation student chapter takes 3rd place in the National Student Advertising Competition
Congratulations to The University of Arizona’s Advertising Federation student chapter for taking 3rd place in the National Student Advertising Competition held in Colorado Springs. According to faculty advisor Ed Ackerley, “This is the best the UA team has done in recent years.” Special thanks goes to the club presidents, undergraduate marketing major students Hartley Kurtz and Gabrielle Pavelko, who shined as leaders at the event.
May 2, 2007
UA Marketing Graduate Nita Umashankar presented with Leo B. Hart Humanitarian Award
The University of Arizona Alumni Association presented Nita Umashankar, an Eller College of Management Marketing graduate with the Leo B. Hart Humanitarian Award at the Night with the Stars Banquet on May 2, 2007. The award was established in 1986 and is awarded to alumni who have made outstanding contributions to social justice and welfare.
Nita Umashankar was a student in my Management and Policy (now Management and Organizations) 402 class in the spring of 2004. That semester she was named the Eller College’s outstanding senior, based not only on her superlative GPA, but on her commitment to service to the College and The University of Arizona. It does not surprise me that she has gone on to contribute her efforts, ingenuity, and heart to a larger world.” Nita is currently working on her Ph.D. in Marketing at UT Austin and is the founder of the ASSET project, which is focused on providing opportunities for young girls in India to learn about technology and software so they will be employable in the IT sector.
UA Marketing Graduate Nita Umashankar presented with Leo B. Hart Humanitarian Award
The University of Arizona Alumni Association presented Nita Umashankar, an Eller College of Management Marketing graduate with the Leo B. Hart Humanitarian Award at the Night with the Stars Banquet on May 2, 2007. The award was established in 1986 and is awarded to alumni who have made outstanding contributions to social justice and welfare.
Nita Umashankar was a student in my Management and Policy (now Management and Organizations) 402 class in the spring of 2004. That semester she was named the Eller College’s outstanding senior, based not only on her superlative GPA, but on her commitment to service to the College and The University of Arizona. It does not surprise me that she has gone on to contribute her efforts, ingenuity, and heart to a larger world.” Nita is currently working on her Ph.D. in Marketing at UT Austin and is the founder of the ASSET project, which is focused on providing opportunities for young girls in India to learn about technology and software so they will be employable in the IT sector.
April 17, 2007
Associate professor Mrinal Ghosh from the University of Michigan joins the Marketing Department
Professor Mrinal Ghosh, who is currently an assistant professor of marketing at the University of Michigan, will join the Marketing faculty beginning Summer 2007. Professor Ghosh teaches in the area of marketing strategy, business-to-business marketing, and marketing channels. He is an active contributor to the marketing literature in the area of sales management and marketing channels.
Associate professor Mrinal Ghosh from the University of Michigan joins the Marketing Department
Professor Mrinal Ghosh, who is currently an assistant professor of marketing at the University of Michigan, will join the Marketing faculty beginning Summer 2007. Professor Ghosh teaches in the area of marketing strategy, business-to-business marketing, and marketing channels. He is an active contributor to the marketing literature in the area of sales management and marketing channels.
February 14, 2007
Jury selects the 2007 Think Forward Award winners
The Awards are intended to recognize outstanding undergraduate students majoring in marketing and MBA students with a marketing concentration who exemplify exceptional overall performance. Winners of the award receive a cash prize and an opportunity to shadow a senior marketing executive, President, or CEO for the day. Below are our winners and the business leaders they will shadow:
Jury selects the 2007 Think Forward Award winners
The Awards are intended to recognize outstanding undergraduate students majoring in marketing and MBA students with a marketing concentration who exemplify exceptional overall performance. Winners of the award receive a cash prize and an opportunity to shadow a senior marketing executive, President, or CEO for the day. Below are our winners and the business leaders they will shadow:
- Gabrielle Pavelko, undergraduate student to shadow Robert Eckert, Chairman and CEO, Mattel, Inc.
- Keith Queen, MBA student to shadow Rob Matteucci, CEO, Evenflo Company, Inc.
- Elyse Flynn, undergraduate student to shadow Roxanne Ivory, Senior Marketing Director, Motorola Home Mobility Solutions Division
- Adela Pedroza, MBA student to shadow Jay Geldmacher, President, Astec Power
- Austin Sams, undergraduate student to shadow Jon Underwood, President, Desert Mountain Properties
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2006
September 11, 2006
Professors Ganesan and Lusch identified as authors of most cited articles (2000-2005) in the Journal of Marketing Research and Journal of Marketing.
"Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment" published in the May 2000, Journal of Marketing Research, and co-authored by Sandy Jap (Emory University) and Shankar Ganesan (The University of Arizona) has been ranked as one of the top 10 most cited articles from 2000-2005 published in the Journal of Marketing Research.
"Evolving to a New Dominant Logic for Marketing" published in January 2004, Journal of Marketing, and co-authored by Stephen Vargo (University of Hawaii) and Robert Lusch (The University of Arizona) has been ranked as one of the top 10 most cited articles from 2000-2005 published in the Journal of Marketing. The article also is the most cited article published in the two-year period (2004-2005) in the Journal of Marketing.
Professors Ganesan and Lusch identified as authors of most cited articles (2000-2005) in the Journal of Marketing Research and Journal of Marketing.
"Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment" published in the May 2000, Journal of Marketing Research, and co-authored by Sandy Jap (Emory University) and Shankar Ganesan (The University of Arizona) has been ranked as one of the top 10 most cited articles from 2000-2005 published in the Journal of Marketing Research.
"Evolving to a New Dominant Logic for Marketing" published in January 2004, Journal of Marketing, and co-authored by Stephen Vargo (University of Hawaii) and Robert Lusch (The University of Arizona) has been ranked as one of the top 10 most cited articles from 2000-2005 published in the Journal of Marketing. The article also is the most cited article published in the two-year period (2004-2005) in the Journal of Marketing.
August 19, 2006
Professor Steven Permut selected as most distinguished MBA teacher.
Professor Permut, who holds a Ph.D. in marketing from the University of Illinois at Urbana-Champagn and has previously taught at Yale University, has been selected on four occasions over the last several years as the top MBA professor in the Eller College of Management. In 2003, he was selected as top professor in the evening MBA program, in 2005 he was identified as the top professor in the weekend MBA program, in 2006 he was selected as the most distinguished professor in the full-time MBA program and again in 2006 he was selected as the top professor in the weekend MBA program.
Professor Steven Permut selected as most distinguished MBA teacher.
Professor Permut, who holds a Ph.D. in marketing from the University of Illinois at Urbana-Champagn and has previously taught at Yale University, has been selected on four occasions over the last several years as the top MBA professor in the Eller College of Management. In 2003, he was selected as top professor in the evening MBA program, in 2005 he was identified as the top professor in the weekend MBA program, in 2006 he was selected as the most distinguished professor in the full-time MBA program and again in 2006 he was selected as the top professor in the weekend MBA program.
May 9, 2006
UA Marketing Class Places in Advertising Federation National Student Advertising Competition.
The students of University of Arizona Marketing 293 (Studio320), the American Advertising Federation National Student Advertising Competition Team, took third place in the AAF 12th District competition and first place in the university division on April 9, 2006 in Phoenix, Arizona. The students presented a case study for Postal Vault Systems, Inc. (PVS), an entrepreneurial company that manufactures a secure mailbox that helps prevent identity theft. Studio320 prepared a national advertising, public relations and marketing campaign to promote sales of Postal Vault mailboxes and to help make Postal Vault the most recognized brand name in the category. Their case study had an advertising campaign theme of Delivering Security. The students on the presentation team were Anka Novasic, Hartley Kurtz, Gabrielle Pavelko, Laura Tischler and Sandra Schmidtman (who was also agency director). The other members of Studio320 (their home classroom is McClelland 320cc) were: Christiana Adema, Cyrus Behrana, Sara Birnbaum, David Blohm, Nicole Derosa, Christin Franco, Liz Heidenreich, Steve Luna, Jesse Sandvik, Danny Shelby and Stephanie Slawsky. Dr. Ed Ackerley is the instructor and faculty advisor.
UA Marketing Class Places in Advertising Federation National Student Advertising Competition.
The students of University of Arizona Marketing 293 (Studio320), the American Advertising Federation National Student Advertising Competition Team, took third place in the AAF 12th District competition and first place in the university division on April 9, 2006 in Phoenix, Arizona. The students presented a case study for Postal Vault Systems, Inc. (PVS), an entrepreneurial company that manufactures a secure mailbox that helps prevent identity theft. Studio320 prepared a national advertising, public relations and marketing campaign to promote sales of Postal Vault mailboxes and to help make Postal Vault the most recognized brand name in the category. Their case study had an advertising campaign theme of Delivering Security. The students on the presentation team were Anka Novasic, Hartley Kurtz, Gabrielle Pavelko, Laura Tischler and Sandra Schmidtman (who was also agency director). The other members of Studio320 (their home classroom is McClelland 320cc) were: Christiana Adema, Cyrus Behrana, Sara Birnbaum, David Blohm, Nicole Derosa, Christin Franco, Liz Heidenreich, Steve Luna, Jesse Sandvik, Danny Shelby and Stephanie Slawsky. Dr. Ed Ackerley is the instructor and faculty advisor.
May 5, 2006
Doctoral Candidate Awarded Fellowship from Social Sciences and Humanities Research Council of Canada
Doctoral Candidate Tandy Chalmers has been awarded a doctoral fellowship from the Social Sciences and Humanities Research Council SSHRC) of Canada. This is a highly prestigious award which also includes $20,000 (Canadian dollars) per year for two years. Tandy's research program — Collective and Individual Identity: Implications for Marketing Strategy — was evaluated by an internationally recognized multidisciplinary group of social scientists.
The SSHRC Doctoral Fellowships aim to develop research skills and assist in the training of highly-qualified academic personnel by supporting students who demonstrate a high standard of scholarly achievement in undergraduate and graduate studies in the social sciences and humanities. To have an Eller marketing doctoral student successfully compete with students in the social sciences and humanities brings special recognition to the Eller College of Management and the Department of Marketing.
Doctoral Candidate Awarded Fellowship from Social Sciences and Humanities Research Council of Canada
Doctoral Candidate Tandy Chalmers has been awarded a doctoral fellowship from the Social Sciences and Humanities Research Council SSHRC) of Canada. This is a highly prestigious award which also includes $20,000 (Canadian dollars) per year for two years. Tandy's research program — Collective and Individual Identity: Implications for Marketing Strategy — was evaluated by an internationally recognized multidisciplinary group of social scientists.
The SSHRC Doctoral Fellowships aim to develop research skills and assist in the training of highly-qualified academic personnel by supporting students who demonstrate a high standard of scholarly achievement in undergraduate and graduate studies in the social sciences and humanities. To have an Eller marketing doctoral student successfully compete with students in the social sciences and humanities brings special recognition to the Eller College of Management and the Department of Marketing.
March 27, 2006
Eller Marketing Students Sweep National AMA Awards Competition.
The Eller Marketing Department's student chapter of the AMA, under the guidance of Dr. Sue Umashankar, brought back four awards from their conference in Orlando, Florida (March 23-25, 2006):
Eller Marketing Students Sweep National AMA Awards Competition.
The Eller Marketing Department's student chapter of the AMA, under the guidance of Dr. Sue Umashankar, brought back four awards from their conference in Orlando, Florida (March 23-25, 2006):
- Out of the forty schools that competed in the Case Competition, they won third prize, garnering a cash award of $1500 for the chapter.
- In the Booth Competition, they won second place (out of 44 schools competing) for "Best Use of Conference Theme".
- In the Chapter Plan/Annual Report Competition, they won an award for "Communication". Over 95 schools competed in this event.
- Professor Sue Umashankar won the top award, the Hugh G. Wales Faculty Advisor of the Year 2005-2006 Award.
March 16, 2006
Robert Lusch Wins Marketing Management Association Award
Professor Lusch was recognized on March 16, 2006 at the annual meeting of the Marketing Management Association for his career contributions to marketing thought. He accepted the award at the Palmer House in Chicago where he made a keynote presentation on the Service-Dominant Logic of Marketing for which he recently received the Harold Maynard Award for outstanding theoretical contributions from the American Marketing Association.
Robert Lusch Wins Marketing Management Association Award
Professor Lusch was recognized on March 16, 2006 at the annual meeting of the Marketing Management Association for his career contributions to marketing thought. He accepted the award at the Palmer House in Chicago where he made a keynote presentation on the Service-Dominant Logic of Marketing for which he recently received the Harold Maynard Award for outstanding theoretical contributions from the American Marketing Association.
January 20, 2006
Student AMA Chapter Makes Final Competition
The student chapter of the American Marketing Association, under the guidance of Professor Sue Umashankar, successfully competed in the International Collegiate Case Competition, organized by the American Marketing Association. A team of 8 undergraduate student members participated in the competition. The Arizona team created a marketing campaign for two product lines for the Kwik Trip Convenience Store Group, a retail chain store organization that competes in the Midwest. The students did extensive secondary data research, conducted several focus groups, and did surveys of representatives of the target market. The final report was evaluated by several independent judges that placed the Arizona team in the top 8 in North America. The Arizona team will travel to Orlando, Florida on March 23-25 to present to Kwik Trip executives and other judges.
Student AMA Chapter Makes Final Competition
The student chapter of the American Marketing Association, under the guidance of Professor Sue Umashankar, successfully competed in the International Collegiate Case Competition, organized by the American Marketing Association. A team of 8 undergraduate student members participated in the competition. The Arizona team created a marketing campaign for two product lines for the Kwik Trip Convenience Store Group, a retail chain store organization that competes in the Midwest. The students did extensive secondary data research, conducted several focus groups, and did surveys of representatives of the target market. The final report was evaluated by several independent judges that placed the Arizona team in the top 8 in North America. The Arizona team will travel to Orlando, Florida on March 23-25 to present to Kwik Trip executives and other judges.
January 4, 2006
Marketing student Hang Tran wins Arizona Foundation Outstanding Senior award
The Thomas Jefferson quote, " The harder I work the more luck I seem to have," describes recent Marketing graduate Hang Tran. Hang was born in Hanoi, Vietnam. In 2000, she came to the U.S. as a high school exchange student in Michigan. In 2004 she transferred to The University of Arizona. Hang plans to go back to Vietnam upon graduation to work, then hopes to pursue graduate studies in the United States. Her dream job is to work for the United Nations and/or become a university professor. She would also like to assist disadvantaged children.
Marketing student Hang Tran wins Arizona Foundation Outstanding Senior award
The Thomas Jefferson quote, " The harder I work the more luck I seem to have," describes recent Marketing graduate Hang Tran. Hang was born in Hanoi, Vietnam. In 2000, she came to the U.S. as a high school exchange student in Michigan. In 2004 she transferred to The University of Arizona. Hang plans to go back to Vietnam upon graduation to work, then hopes to pursue graduate studies in the United States. Her dream job is to work for the United Nations and/or become a university professor. She would also like to assist disadvantaged children.
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2005
November 5, 2005
Professor Melanie Wallendorf is recognized for one of the top ten marketing ideas for marketing practice from academia
TP Tech News recently recognized ten marketing ideas from academia that could if implemented have a very positive impact on marketing practice. Her article, "Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation," Journal of Marketing Research, November 1994, is coauthored with Eric Arnould. Professor Wallendorf’s work on market-oriented ethnography stems from anthropology. It starts with a deceptively simple question: "What's going on?" It seeks the answer not in what people say, but what they do. It's about getting up close to observe behavior.
Professor Melanie Wallendorf is recognized for one of the top ten marketing ideas for marketing practice from academia
TP Tech News recently recognized ten marketing ideas from academia that could if implemented have a very positive impact on marketing practice. Her article, "Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation," Journal of Marketing Research, November 1994, is coauthored with Eric Arnould. Professor Wallendorf’s work on market-oriented ethnography stems from anthropology. It starts with a deceptively simple question: "What's going on?" It seeks the answer not in what people say, but what they do. It's about getting up close to observe behavior.
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