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Marketing Minor

Marketing minor: student studying outside Old Main.

The Marketing Department launched a new Marketing Minor program for undergraduates at The University of Arizona in Summer 2006. Two cohorts have now successfully completed the summer-only program. The 18-unit program is designed so that all admitted students will be registered for the courses simultaneously and be able to complete the program in one summer. Admission to the minor program will be competitive.

The Marketing Department in the Eller College at The University of Arizona is consistently ranked highly when compared to marketing departments at peer business schools. The department is committed to offering a quality learning experience for non-business students wanting to add marketing education to their major course of study.

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Program Benefits

Guaranteed Registration: You can be pre-registered in all required courses so that completion of the minor is not dependent on gaining admission to the needed classes that might be closed.

Fast Completion: The entire minor can be completed in one summer of full-time attendance (the presession classes can be taken during the fall or spring semesters if you can register in those two classes using regular registration).

Cohort System: You will take the core classes with the same cohort of students which is the typical method for MBA programs. Working with the same students allows team learning and social networking.

Admission: Admission to the program will be competitive and applications will be accepted during the Fall and Spring semesters. Fall admission decisions will be made before your registration for Spring classes and Spring admissions will be made before registration for Summer classes.

Commitments: The Marketing Department will make it possible for admitted students to complete the Marketing Minor in one summer. As a marketing minor student, you must commit to registering for the entire block of courses in one summer. Spreading courses over two summers is not allowed because a new cohort will be entering then.

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Course Requirements

Prerequisites

One course from the following:

  • ECON 200 Principles of Economics (3)
  • ACCT 200 Intro to Financial Accounting (3) OR
  • MKTG 301 Business Basics for Marketers (3)

Core Courses

  • BNAD 303 (formerly B AD 303) Marketing Concepts & Tools (3)
  • MKTG 304 Marketing Information & Analysis (2)
  • MKTG 306 Marketing & Human Behavior (2)
  • MKTG 307 Creative Advertising (2)
  • MKTG 308 Personal Selling (2)
  • MKTG 309 Public Relations & Sales Promotion (2)
  • MKTG 310 Marketing Plans (2)

    TOTAL: 18 units

Additional information on requirements:

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Admission

Applications for admission to the Marketing Minor Program will be accepted beginning early in the Fall semester. Decisions will be made on a rolling basis so that you will know your status within a short period of time after your submission and you will be able to plan your regular coursework. Several criteria will be considered in the application process: your application essay, grade point average, class standing, resume, etc. There are seats available for the Summer 2008 cohort and you are encouraged to apply now.

Download application.  Download Marketing Minor application in MS Word format now.

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Course Schedule

Fall or Spring (Optional)

  • Recommended: Complete either ECON 200 or ACCT 200. You will need to obtain a seat in these classes through regular course registration.
  • Optional: It is also possible to complete B AD 303 during the year if you obtain a seat in the class.

Presession

  • BNAD 303 (formerly B AD 303)
  • MKTG 301 (if ECON 200 or ACCT 200 not completed earlier)

Summer Session 1

  • MKTG 304
  • MKTG 306
  • MKTG 308

Summer Session II

  • MKTG 307
  • MKTG 309
  • MKTG 310

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Benefits For You

The Marketing Minor can be a valuable addition to your major course of study. This 18-unit, one summer cohort program is an efficient way to complete a minor at the University of Arizona with guaranteed access to the needed courses. Faculty with academic and experiential credentials will provide the instruction. The business and communication skills offered in the program can be utilized in a variety of careers related to the following non-business degrees:

  • Communications
  • Media Arts
  • Journalism
  • Psychology
  • Sociology
  • Fine Arts
  • Retail and Consumer Studies
  • Other majors with non-profit or entrepreneurial interests

Testimonial:

"The Marketing Minor was the best set of classes I have taken at the U of A. It was really enjoyable and a fun way to finish my minor and it was definitely worth giving up a summer for. The Marketing Minor will open up many doors for my future career."

Stephanie Edwards
Major: Media Arts
Minor: Marketing

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Contact

For more information about the Marketing Minor, please email the marketing advisor, Vanessa Kramer at:

For additional information, please contact us.

  

 
   
  
  
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