Marketing Faculty : Yong Liu

	Assistant Professor of Marketing
	Ph.D., University of British Columbia, 2002
	Phone:	520.621.9320
	Fax:	520.621.7483
	Email:	yoliu@eller.arizona.edu
	Office:	McClelland Hall

Curriculum Vitae

View or download CV in PDF format.

Teaching Interests

• Marketing management
• Marketing research
• International marketing
• Service marketing
• Database marketing
  

Research Interests

• Media and entertainment markets
• Consumer-to-consumer information, interaction and network effects
• Models of competitive strategies

Publications

Krider, Robert, Tieshan Li, Yong Liu, and Charles Weinberg (2007), “Demand and Distribution Relationships in the Ready-to-Drink Iced Tea Market: A Graphical Approach,” forthcoming at Marketing Letters.

Putler, Daniel, Tieshan Li and Yong Liu (2007), “The Effectiveness of Household Life-Cycle Models in Predicting Household Expenditure Behavior: An Empirical Examination,” forthcoming at Canadian Journal of Administrative Science.

Liu, Yong (2006), “Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue,” Journal of Marketing, 70 (3). This paper was quoted in The New York Times and other media.

Liu, Yong, Daniel S. Putler and Charles B. Weinberg (2006), “The Welfare and Equity Implications of Competition in Television Broadcasting: The Role of Viewer Tastes,“ Journal of Cultural Economics, forthcoming.

Krider, Robert E., Tieshan Li, Yong Liu and Charles B. Weinberg (2005), “The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies,” Marketing Science, 24 (4): 635-645.

Liu, Yong and Charles B. Weinberg (2004), “Are Nonprofits ‘Unfair’ Competitors For Businesses? An Analytical Approach,” Journal of Public Policy and Marketing, 23 (1): 65-79. This paper is honored as a synopsis article by the Journal. Full paper is available from the website of Journal of Public Policy and Marketing.

Liu, Yong, Daniel S. Putler, and Charles B. Weinberg (2004), “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters,” Marketing Science, 23 (1): 120-133.

Professional Associations

• Editorial Board Member, Marketing Science

Awards and Honors

• Marketing Science Institute (MSI) Young Scholar, 2007.
• Strategic Faculty Development Fund (Syracuse University), 2005
• Fellow, Center for the Study of Popular Television, Newhouse School of Public Communications, 2003-2004