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Eller College Home > Department of Marketing > Faculty and Research > Yubo Chen

Yubo Chen

Lan Chaplin

Contact Info and Links

Contact Information

Curriculum Vitae

Associate Professor

  • Ph.D. in Marketing, University of Florida, 2004

Teaching Interests

  • Undergraduate:
    MKTG 456 - International Marketing Management
    MKTG 471 - Marketing Policies and Operations
    MKTG 498 - Marketing Capstone
  • MBA:
    MKTG 560 - International Marketing
  • Doctoral:
    MKTG 696f - Marketing Models

Research Interests

  • E-commerce and social media
  • Social interactions/social networks
  • Media and markets
  • Innovation and entrepreneurship
  • Globalization and corporate sustainability strategy
  • Marketing-Finance interface


Chen, Yubo, Yong Liu, and Jurui Zhang (2012), "When Do Third-party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews," Journal of Marketing, forthcoming.

Liu, Yong, Yubo Chen, Shankar Ganesan, and Ron Hess, "Product-harm Crisis Management and Firm Value," in Handbook of Marketing and Finance, S. Bharadwaj and S. Ganesan Edit, Edward Elgar Publishing, forthcoming.

Chen, Yubo, Scott Fay, and Qi Wang (2011), "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve," Journal of Interactive Marketing, 25(2), 85-94.

Chen, Yubo, Qi Wang, and Jinhong Xie (2011), "Online Social Interactions: A Natural Experiment on Word of Mouth versus Obervational Learning," Journal of Marketing Research, (April), 238-254.

Wang, Qi, Yubo Chen and Jinhong Xie (2010), "Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects," Journal of Marketing, 74(4), 1-14 (Lead Article).

Lusch, Robert, Yong Liu and Yubo Chen (2010), "Evolving Concepts of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier," IEEE Intelligent Systems, 25(1), 71-74.

Liu, Yong, Yubo Chen, Robert Lusch, Hsinhun Chen, David Zimbra and Shuo Zeng (2010), "User-Generated Content on Social Media:  Predicting New Product Market Success from Online Word-of-Mouth," IEEE Intelligent Systems, 25(1), 75-78.

Chen, Yubo, Shankar Ganesan and Yong Liu (2009), "Does a Firm's Product Recall Strategy Affect its Financial Value? An Examination of Strategic Alternatives during Product-harm Crises," Journal of Marketing, 73 (6), 214-226.

Chen, Yubo and Jinhong Xie (2008), “Online Consumer Review: Word-of-mouth as A New Element of Marketing Communication Mix,” Management Science, 54 (3), 477-491 (Frank M. Bass Best Paper Award Finalist, SSRN's No.1 All Time Download for Marketing Science).

Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), “The Firm’s Management of Social Interactions,” Marketing Letters, 16 (3/4), 415-428.

Chen, Yubo and Jinhong Xie (2005), “Third-party Product Review and Firm Marketing Strategy,” Marketing Science, 24 (2), 218-240.  

Awards and Honors

  • Dean's Award for Teaching Excellence, Eller College of Management, University of Arizona, 2011
  • Entrepreneurship Research Small Grants Program Award, McGuire Center for Entrepreneurship, University of Arizona, 2011
  • MSI/H. Paul Root Best Article Award Finalist, American Marketing Association, 2010
  • Frank M. Bass Best Dissertation Paper Award Finalist, Institute for Operations Research and the Management Sciences (INFORMS), 2008
  • Dean’s Teaching Innovation Award, Eller College of Management, University of Arizona, 2007-2008
  • Certificate of Appreciation, Eller College Student Council, University of Arizona, 2004, 2007
  • Outstanding Educator of Higher Education, University of Arizona Student Alumni Association, 2004