Yubo Chen

Contact Information

• 520.621.3738 office
• 520.621.7483 fax
• yubochen@eller.arizona.edu
• McClelland Hall 320W
• Personal Website

Curriculum Vitae

• View or download CV

Assistant Professor

• Ph.D. in Marketing, University of Florida, 2004

Teaching Interests

• Undergraduate:
  MKTG 456 - International Marketing Management
  MKTG 471 - Marketing Policies and Operations
• Doctoral:
  MKTG 696f - Marketing Models

Research Interests

• Effects of social influences / social networks on marketplace
• Sustainability /corporate social responsibility
• Innovation and entrepreneurship
• Marketing-Finance interface

Publications

Chen, Yubo, Shankar Ganesan and Yong Liu (2009), "Does a Firm's Product Recall Strategy Affect its Financial Value? An Examination of Strategic Alternatives during Product-harm Crises," Journal of Marketing (forthcoming)
 
Chen, Yubo and Jinhong Xie (2008), “Online Consumer Review: Word-of-mouth as A New Element of Marketing Communication Mix,” Management Science, 54 (3), 477-491.
 
Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), “The Firm’s Management of Social Interactions,” Marketing Letters,  16 (3/4), 415-428.

Chen, Yubo and Jinhong Xie (2005), “Third-party Product Review and Firm Marketing Strategy,” Marketing Science, 24 (2), 218-240.