COLLEGE DIRECTORY       :      VISIT ELLER      :      LOG IN 
The University of Arizona | Eller College of Management The University of Arizona Eller College of Management
Eller College Home > Department of Marketing > Faculty and Research > Sushila Umashankar

Sushila (Sue) Umashankar

Sushilla Umashankar

Contact Info and Links

Contact Information

Curriculum Vitae

Global Business Program

Professor of Practice in Marketing
Director, Global Business Program

  • Ph.D. in Marketing/Statistics, University of Iowa, 1980

Teaching Interests

  • Undergraduate:
    MKTG 361 - Introduction to Marketing
    MKTG 440 - Marketing Research
    MKTG 471 - Marketing Policies and Operations
    MAP 276/376 - Statistical Inference in Management
  • MBA:
    MKTG 555 - Special Topics/Marketing Strategy
    MKTG 572 - Marketing Research for Managers
  • Advisor: American Marketing Association

Research Interests

  • Psychology of consumer decision making
  • Consumer choice in investment options, charitable giving, and brand options
  • How men and women differ in decision making as consumers

Professional Associations

  • American Marketing Association
  • American Statistical Association
  • The International Institute of Forecasters


  • Undergraduate Teaching Award Recognizing Excellence in Marketing Education, Spring 2001, Collegiate Chapter, American Marketing Association
  • Outstanding Educator and Mentor, Spring 2000 by the Student Alumni Association
  • Beta Gamma Sigma, 1975
  • Pan Asian Community Alliance Woman of the Year Award, 2001