Sushila (Sue) Umashankar

Contact Information

• 520.621.1023 office
• 520.621.7483 fax
• sumashankar@eller.arizona.edu
• McClelland Hall 321

Curriculum Vitae

• View or download CV

Global Business Program

• View Website

Senior Lecturer
Director, Global Business Program

• Ph.D. in Marketing/Statistics, University of Iowa, 1980

Teaching Interests

• Undergraduate:
  MKTG 361 - Introduction to Marketing
  MKTG 440 - Marketing Research
  MKTG 471 - Marketing Policies and Operations
  MAP 276/376 - Statistical Inference in Management
• MBA:
  MKTG 555 - Special Topics/Marketing Strategy
  MKTG 572 - Marketing Research for Managers
• Advisor: American Marketing Association
  

Research Interests

• Psychology of consumer decision making
• Consumer choice in investment options, charitable giving, and brand options
• How men and women differ in decision making as consumers

Professional Associations

• American Marketing Association
• American Statistical Association
• The International Institute of Forecasters

Awards

• Undergraduate Teaching Award Recognizing Excellence in Marketing Education, Spring 2001, Collegiate Chapter, American Marketing Association
• Outstanding Educator and Mentor, Spring 2000 by the Student Alumni Association
• Beta Gamma Sigma, 1975
• Pan Asian Community Alliance Woman of the Year Award, 2001