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Marketing Faculty : Steven Permut

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Senior Lecturer , Department of Marketing and
Eller Entrepreneurship Scholar
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Ph.D., University Illinois
at Urbana-Champaign, 1975
Yale University, Postdoctoral Research Fellow, 1974
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| Phone: |
520.626-7492 |
| Fax: |
520.621.7483 |
| Email: |
sep@eller.arizona.edu |
| Website: |
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| Office: |
McClelland Hall, Room 323 |
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Curriculum Vitae
View or download CV in PDF format.
Teaching Interests
- Undergraduate:
MKTG 459 - New Product Management
- MBA:
MKTG 510 - Market-based Management
MKTG 559 - Product Management
MKTG 579 - Marketing of Innovation
- Executive MBA:
The Customer Value Proposition
Areas of Expertise
- Marketing strategy and execution
- New products
- Innovation and technology
Research Interests
- An active consultant to over fifty major corporations in a
dozen countries in the area of marketing strategy and new technology.
- Held advisory positions on the U.S. Consumer Products Safety
Commission, National Academy of Sciences, National Engineering
Consortium, and the United Nations Centre for Transnational Corporations.
Awards
- Outstanding Module Teaching Award, Executive MBA Program, 2007
- Distinguished MBA Faculty Teaching Award, 2003, 2005, 2006
- Elm & Ivy Award, Yale University
- Faculty Fellowship, Pierson College (Yale University)
- Phi Kappa Phi All-University Honorary
- Kappa Tau Alpha Honorary
- C.H. Sandage Scholar
- James Webb Young Research Fellowship
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