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Eller College Home > Department of Marketing > Faculty and Research > Steven Permut

Steven Permut

Senior Lecturer Steven Permut

Contact Info and Links

Contact Information

Curriculum Vitae

Senior Lecturer in Marketing and
Eller Entrepreneurship Scholar

  • Ph.D., University Illinois at Urbana-Champaign, 1975
    Yale University, Postdoctoral Research Fellow, 1974

Teaching Interests

  • Undergraduate:
    MKTG 459 - New Product Management
  • MBA:
    MKTG 510 - Market-based Management
    MKTG 559 - Product Management
    MKTG 579 - Marketing of Innovation
  • Executive MBA:
    The Customer Value Proposition

Areas of Expertise

  • Marketing strategy and execution
  • New products
  • Innovation and technology

Research Interests

  • An active consultant to over fifty major corporations in a dozen countries in the area of marketing strategy and new technology.
  • Held advisory positions on the U.S. Consumer Products Safety Commission, National Academy of Sciences, National Engineering Consortium, and the United Nations Centre for Transnational Corporations.


  • Outstanding Faculty of the Year Teaching Award, Evening MBA Program 2010
  • Most Distinguished Module Teaching Award, Executive MBA Program, 2008
  • Outstanding Module Teaching Award, Executive MBA Program, 2007
  • Distinguished MBA Faculty Teaching Award, 2003, 2005, 2006
  • Elm & Ivy Award, Yale University
  • Faculty Fellowship, Pierson College (Yale University)
  • Phi Kappa Phi All-University Honorary
  • Kappa Tau Alpha Honorary
  • C.H. Sandage Scholar
  • James Webb Young Research Fellowship